Aaaand scene! We’ve officially reached the end of 2021. It’s been a bumpy road to recovery but it seems as though there may be an end in sight, just as we move into a new beginning. Speaking of new beginnings, if you’re looking to launch content marketing at your organization or aiming to take it…
Conversion is the number one aim of digital marketing. Whatever your business goal is, you need to direct potential customers to take action. When it comes to technology companies, optimizing tech content conversions can help you draw more value from your marketing budget. During the last few years, there has been an increase in emphasis…
One of the biggest questions fintechs (any organization, really) ask when planning to launch or expand a content marketing program is “how much should fintech content marketing cost?” The answer can be quite complex and varies depending on the scope and complexity of what the organization hopes to achieve. Successful content marketing requires multiple steps,…
Finding good copywriters can be a challenge in any industry, but a good marketing department understands the importance of having access to great copywriters. In B2B, this becomes even more critical. Not only is organic traffic and clicks important, but presenting your brand as a market and thought leader can impact business growth. Content and…
Check! Another month down in 2021 and just one to go until we breeze into 2022. Do you have your fintech marketing ducks in a row for the new year? If you have any questions about fintech content marketing best practices or strategies, reach out for a free consultation. In the meantime, we’ve rounded up…
Authenticity is the cornerstone of effective fintech marketing. The reason is that one of the main goals of fintech marketing is building trust and credibility. If you want to acquire long-term customers, you have to help them believe that your service or product will help them solve a problem or achieve a goal. Helping people…
Digital marketing is critical for financial technology companies, especially to raise awareness, generate new leads, and convert customers. The next step is to optimize fintech marketing to generate more leads. In a digital-first world, inbound marketing can be a highly effective strategy for engaging prospective customers. Inbound marketing is especially important for fintechs to build…
Let’s start with the obvious: Linkedin has more than 720 million members, making it an appealing option for all content marketers who are looking for a place to publish content. Fintechs often face added hurdles — like building trust and credibility — that make LinkedIn an especially appealing fintech content marketing tool. Business professionals trust…
We are heading into the thick of the busy holiday season, and as we creep closer toward the end of the year, many are reflecting on what worked — and didn’t work — for their marketing programs in 2021. If you’re looking for help on 2022 content marketing planning, reach out for a free consultation….
It’s no secret that fintech copywriting can be challenging. The key to overcoming those challenges rests in the ability to identify and tackle them head-on with effective solutions. In this article, we’ll walk through some of these big obstacles and what you can do to overcome them. 1. Not Having Good Background Information One of…
