Roundup: February 2022’s Best Fintech & Marketing Stories

As we move into the third month of the year, it’s clear that fintech continues to dominate and disrupte. Big moves, big valuations, and big acquisitions continue to make headlines as everyone gears up for a bustling (and hopefully successful) 2022. As usual, we’ve curated the top stories on fintech and marketing – and fintech marketing – from around the web for you to enjoy.  If you’re looking to launch content marketing at your organization or aiming to produce more consistent, interesting content in 2022, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. In the meantime, we’ve rounded up the top stories in February.

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from February. 

Top Fintech News from Around the Web

How Small Banks Can Counter Fintech & Megabank Marketing Budgets — Community and other small banks are often hamstrung by budgets and other constraints that their fintech and megabank counterparts don’t face. This article from The Financial Brand looks at ways smaller financial institutions can leverage customer data to effectively differentiate from and compete with fintechs and megabanks that are increasingly grabbing consumer attention and deposits. 

Building a product-led growth strategy in the payments and fintech ecosystem —  As product-led growth (PLG) gains momentum over (or in addition to) a conventional sales-led approach within the tech startup arena, fintechs must consider which methodology will work best for them – and how to apply it for success. With PLG strategy, experimentation is key and may be a great way for fintechs to dip their toes in this method. This article covers what PLG is, how it compares to sales-led growth, and how PLG is manifesting in the payments and fintech ecosystem. 

Three Ways Fintech Will Influence The CFO Role —  As the fintech market grows and finance increasingly intersects with tech, the CFO role has experienced disruption, too. Traditional financial practices are increasingly being replaced with innovative tech solutions to streamline many human-driven processes across finance departments. This article looks at how CFOs benefit from the fintech revolution and how continued growth will influence the CFO role over the next several years.

Fintech Roundup: Proptech’s roller coaster, an ex-Better.com exec’s new gig and Alchemy’s true valuation jump —  Yes, we’re including a roundup in our roundup. This TechCrunch piece looks at proptech’s wild ride in this unique housing market. It also looks at some moves within and from Better.com – a proptech that’s been in headlines for several reasons over the past few months. One exec parted ways with the company and now serves as Chief Revenue Officer for Sealed. Finally, the piece explores the staggering valuation spike of blockchain infrastructure startup Alchemy.

Top Content Rewired Posts from February

And of course, here’s a curation of Content Rewired’s top posts from February:

Fintech Content Marketing Vs. Inbound Marketing — Fintech marketing is a complex arena. Fintechs have a number of obstacles to overcome in gaining market share, including the need for trust and credibility. Overcoming those obstacles requires a lot of relationship-building with your audience. Content marketing and inbound marketing both serve as effective ways to build those relationships, though they are each nuanced and useful in their own unique ways. This article covers the differences and similarities between content marketing and inbound marketing for fintech – and how to use both for success.

4 Ways to Repurpose Your Fintech Webinar — Webinars are great marketing tools to generate demand, educate an audience, and build trust and credibility. As a way for fintechs to garner buy-in from a target audience, webinars require authenticity, relevant information, and a polished presentation. In other words, creating webinars is a lot of work and can be time-consuming. Time-constrained fintech marketers should always look for ways to reuse and repurpose great content – including fintech webinars. This article looks at four ways to repurpose webinars. 

Why Fintech Digital Marketing & Product Marketing Teams Need to Work Together — Fintech is a disruptive space. Marketing within fintech means being able to weather – and create – some disruption as well. Traditional marketing elements alone are not enough to create differentiated campaigns and grab the sought-after attention of an audience. Given the unique challenges in fintech marketing, it’s critical for all segments to work together. This article looks at the role of fintech digital marketing and product marketing and why they need to work together to ensure success.

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

• Fintech Customer Acquisition Playbook
• B2B Fintech Lead Generation & Marketing During a Recession
• Fintech Marketing Playbook
• Payments Thought Leadership Playbook
• The Financial Marketer’s Guide to Content Marketing