Content marketing requires an ongoing commitment to content creation, distribution, iteration, and improvement. It’s hardly a set-it-and-forget-it endeavor and it’s not for the faint of heart — or those who expect immediate gratification. Yes, there can be quick wins, but the long-term benefits of an effective content marketing strategy far outweigh many of the “growth…
We know firsthand how hard it is for fintechs to find consistent, solid B2B fintech writers. In some cases, they find writers who can produce a great test piece but ultimately can’t meet the ongoing demand for high-quality content. Others find excellent writers…who just can’t quite rise to the level of excellent B2B fintech writers….
B2B Fintechs can benefit from content that is personalized for prospects at every stage in the buying cycle. So long as each piece of content is aligned with an appropriate audience persona, you can generate new leads or nurture leads through the funnel. Doing this well requires more of a strategy than just throwing content…
It’s officially summer. Both the weather — and the fintech space — are heating up. Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from June. Top Fintech News from Around the Web $5.5 billion fintech firm Revolut’s losses mounted in 2020 but crypto gave it a big…
At Content Rewired, we help fintech companies meet their goals through creative storytelling. We’re a content marketing agency that provides content strategy, creation, and amplification. We craft meaningful content to boost our client’s credibility as a thought leader and service provider, and our team of specialists have deep knowledge in many different areas of fintech….
Customer acquisition — finding prospects and converting them to customers — is a tall order. There are a whole funnel and flywheel involved, including awareness, consideration, and conversion. In the world of fintech, the emphasis is often placed on the “tech”, or building the underlying solution. The thing is, the biggest costs are typically associated…
Most B2B organizations understand the importance of content marketing; many have launched content marketing programs of their own. Even those that are merely considering it are told to “just get started.” While it is true that starting imperfectly is better than not starting at all, there is inherent value in creating a comprehensive, documented content…
A fintech SEO strategy is an integral component of a comprehensive digital marketing strategy for fintechs. Not only does SEO improve the findability of your website on search engines, but it can bolster organic traffic and build trust and credibility. Another sometimes overlooked benefit to enacting a solid fintech SEO strategy is an improved user…
We’re inching closer to the halfway point of 2021 even though it feels like we’re just getting started. May was a busy month and we’re taking a look at some of the most interesting stories around fintech and marketing and…fintech marketing from May. Top Fintech News from Around the Web Can Traditional Banks Keep Pace…
As we near the halfway point in 2021 (what? already??), it can be worth it to review and potentially reevaluate your fintech content strategy for the second half of the year. If 2020 taught us anything, it’s that things change fast…and we must be flexible enough to adapt to a quickly shifting landscape. Fintechs need…
