February may be a short month, but it was still chock full of big fintech news stories. Bitcoin’s new milestones, GameStop’s epic rally, and Robinhood’s increased scrutiny are just the tip of the iceberg when it comes to what’s happening in the fintech space. Here’s a look at some of the most interesting stories around…
Digital-first is the mantra of 2021. Before the pandemic, digital was already a well-established channel for just about everything. People pay bills online, take classes online, work online, shop online, get directions on their phones, and more. As COVID-19 hit, more things switched to the digital realm, and its use for activities that already occurred…
We’re a month or so into the New Year (has everyone taken a moment to exhale from 2020 yet?), which means we have the better part of 2021 to look forward to. Many people are doubling down on marketing efforts and looking for new, engaging, effective ways to improve fintech content marketing strategies for 2021….
Happy New year! We’re wrapping up the first month of the new year with a lot of “new”s. New president. New fintechs. New trends you don’t want to miss. As usual, we’ve put together a few articles that encapsulate some of the top fintech and marketing trends in the U.S. and beyond. Here’s a look…
A recent study suggested that content marketing has become ubiquitous in fintech marketing; however, there may be one marker that determines overall success: authenticity. To better understand what this means, let’s look at exactly how fintechs are using content marketing: Almost all (99%) of the fintechs in the study had an active social media presence:…
1. You might need more than one agency Sure, everyone loves having a central point of contact and a single source of truth. Here’s the thing: a well-rounded growth strategy will cover many different marketing disciplines — each requiring some specialization. Your partnership with agencies should account for the specialization required to make your growth…
A few years ago, the Northern Virginia Technology Council released a report that assessed the workforce skills requirements in Washington’s technology sector. One of the key findings was that soft skills are in high demand and low supply. In fact, around 80% of employers in the survey rated soft skills as the most important skills…
We’re just a couple of days away from collectively being able to exhale. As 2020 comes to a close, many are looking with hopeful anticipation towards 2021. As usual, we’ve put together a few articles that encapsulate some of the top fintech and marketing trends in the U.S. Here’s a look at some of the…
B2B fintechs, like other B2Bs, have a longer buyer’s journey and sales cycle. It’s about building relationships at every stage in that buyer’s journey and making sure your prospects have the information they need to make an informed decision. That’s where fintech lead nurture campaigns come into play. Educating an audience includes building awareness about…
Getting the messaging right and telling interesting stories is just half of the equation when using content marketing as a customer acquisition tool for fintech. You also need to promote your content, offers, products, and services to people navigating each stage of the buyer’s journey. To be sure that you’re reaching the right people, you…
