Roundup: February 2021’s Best Fintech & Marketing Stories

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Last Updated on February 23, 2021 by admin

February may be a short month, but it was still chock full of big fintech news stories. Bitcoin’s new milestones, GameStop’s epic rally, and Robinhood’s increased scrutiny are just the tip of the iceberg when it comes to what’s happening in the fintech space. 

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from February. 

Top Fintech News from Around the Web

Forget bitcoin — fintech is the ‘real Covid-19 story,’ JPMorgan says — According to JPMorgan, Bitcoin’s monster rally is nothing more than an “economic side show” relative to the rise of digital finance. Instead, fintech has become the “real financial transformation story of the Covid-19 era.” 

Fintech Spotlight: How Morpher Lets You Buy Apple, On A Weekend, With As Little As $1 — Morpher, a trading platform that aims to democratize trading and investing, allows market participants to trade assets “with infinite liquidity, on an incorruptible protocol.” It’s CEO Martin Fröhler has a background in quantitative finance and co-developed the Morpher Protocol to replicate the trading of any market, on the blockchain, without actually trading underlying assets.”

Climate Fintech Is Coming — Financial technology combating climate change is the next big thing. An industry around climate-focused fintech companies and products have seen massive growth over the past year as the public continues to hone in on climate change. Even Stripe recently launched Stripe Climate, a tool that allows online businesses to redirect some of their proceeds to technologies geared towards reducing carbon footprints. 

Investing Has Been Crazy. New Fintech Seeks to Make Sense of It All. — Between GameStop, Bitcoin, and WallStreetBets, investors are navigating a volatile landscape that can, at times, be hard to make sense of. Two new fintechs aim to change that. “Front (an automated strategy platform for everyday investors) and Katapult (a lease-to-own platform for consumers with low credit scores) operate at different ends of the market, but both are driven by a passion to give everyone more control over their money.”

Top Content Rewired Posts from February

And of course, here’s a curation of Content Rewired’s top posts from February:

Fintech Content Marketing Strategies for 2021 Many people are doubling down on marketing efforts and looking for new, engaging, effective ways to improve fintech content marketing strategies for 2021. If that’s you, we have some unique ways you can punch up your marketing in the new year. 

Great Examples of Fintech Content Marketing (UPDATED) — The fintech industry has experienced massive growth, especially in the wake of the pandemic. Startups and large enterprises alike are looking for ways to move the needle, increase customer acquisition, and drive awareness and demand around emerging financial technologies. We take a look at some stellar examples of fintech content marketing to spur novel ideas for others looking to leverage content to facilitate growth. 

What You Probably Don’t Know About Fintech Startup Marketing — As more and more fintech startups enter the crowded market, finding unique ways to differentiate and stand out has become critical. We’ve put together a guide to help new entrants master fintech startup marketing. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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