Roundup: April 2021’s Best Fintech & Marketing Stories

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Last Updated on April 27, 2021 by admin

That’s a wrap! Another month in 2021 under our belts and the weather’s only getting nicer. Here’s a look at some of the most interesting fintech & marketing stories from April. 

Top Fintech News from Around the Web

The Future of Payments is Fast, Seamless, Safe and Embedded — “The pandemic provided the impetus to implement faster, easier and more secure payment solutions for consumers and businesses. The shift to contactless payments, mobile wallets and even one-click or no-click embedded solutions are becoming more common. In an exclusive interview, Mike Cook, global payments leader at IBM discusses how payments are becoming an invisible part of the purchase journey.” 

3 Trends Reshaping FinTech in 2021— Where will FinTech focus next and what problems remain to be solved? 

Inside the next big trend in wealth management —  “When Uber announced it was launching a bank in 2019, the tech and finance worlds got very excited. Uber Money, which gave drivers and couriers access to their earnings in real-time and an Uber Visa debit and credit card, was hailed as an opportunity for the highly regulated world of finance. But Uber was far from the first — or last — tech firm to move into financial services. ‘Embedded finance’, as it’s known, is a hot topic for investors and fintechs alike…”

Top Content Rewired Posts from April

And of course, here’s a curation of Content Rewired’s top posts from April:

Why It’s a Good Idea to Hire Fintech Copywriters that Understand Your Business Copywriters are a hotly debated topic for many reasons. Some businesses are limited by budgets, which can make it extraordinarily difficult to find a high-quality copywriter that understands the business and who can write well. Here are some hot tips to help you find copywriters that understand your business. 

Fintech Content Marketing Optimization Tips for 2021 — The circumstances in 2020 triggered a massive shift in the digital consumption of information. This means things just got that much more competitive for fintech content marketing. Smart fintechs will shift accordingly and adjust how they focus marketing resources to boost brand exposure and grab greater market share. But change isn’t usually easy, so we’ve put together three of the top fintech content marketing optimization tips for 2021 to help you shift your strategy toward success. 

B2B Fintech Marketing Best Practices — B2B fintech products and services are some of the most challenging to market and sell. These solutions tend to be complex, excruciatingly technical, and, well, a tad bit dry to read or hear about. To combat this growing problem, we’ve outlined some B2B fintech marketing best practices to ensure that your marketing and content don’t…suck. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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