We made it! Another trip around the sun nearly complete, and we’re thrilled you’ve joined us for the ride. This will be our final fintech roundup of 2024, and we have lots to cover.
In this month’s roundup, we bring you the latest from our blog—a collection of insights designed to power your 2025 marketing plans. We discuss how to tweak fintech content marketing for sales, how to breathe new life into your strategy, and the biggest takeaways from 2024. Don’t miss it!
We’ve also curated top fintech news from around the web to keep you updated on groundbreaking innovations and industry-shifting trends.
Don’t forget to snag our Fintech Demand Generation Playbook and the Fintech Content Marketing Playbook to get deep insights on building audience personas, creating a strategic content calendar, measuring for success, differentiating your fintech message, and optimizing the entire system for better results.
Ready to start strong in 2025? Reach out for a free content marketing consultation and let’s make it your best year yet!
Ok! Let’s get to it. Here are some of the most interesting stories around fintech and marketing and…fintech marketing from December.
Top Fintech News from Around the Web
The FDIC Gets Its Own Ledger — Alex Johnson examines the Federal Deposit Insurance Corporation’s (FDIC) adoption of blockchain technology to enhance its oversight of insured financial institutions. By implementing a decentralized ledger, the FDIC aims to improve transparency, efficiency, and security in monitoring banking activities. This move reflects a broader trend of regulatory bodies embracing innovative technologies to better manage financial systems. The article discusses the potential benefits of this adoption, such as streamlined reporting processes and reduced operational risks, while also considering the challenges, including integration with existing systems and ensuring data privacy. Overall, the FDIC’s initiative represents a significant step towards modernizing regulatory practices in the financial sector.
Why Playing It Safe in Financial Services Marketing Is Riskier Than You Think — This article argues that conservative marketing strategies in the financial sector can hinder differentiation and growth. He emphasizes the importance of creativity and community engagement in marketing efforts, suggesting that merely promoting competitive rates is insufficient in a crowded marketplace. The piece advocates for selling experiences rather than just products, highlighting the need for financial institutions to connect with customers on a personal level. By focusing on unique, resonant marketing approaches, financial services can better attract and retain customers, ultimately driving success in a competitive environment.
Banks Fight Back: How Cross-Border Technology Is Challenging FinTech Disruptors — This article explores how traditional banks are leveraging advanced cross-border payment technologies to compete with fintech companies. By integrating solutions like Swift’s offerings into their front-end channels, banks aim to enhance transparency, reduce transaction times, and lower costs for cross-border payments. This strategic move enables them to reclaim market share lost to digital-only players by improving customer experiences and offering competitive services. The collaboration between financial institutions and technology providers signifies a concerted effort to modernize payment infrastructures and meet evolving customer expectations in the global financial landscape.
How Financial Institutions Can Change the Paradigm for Cross-Border Payments — In this piece, Gary Palmer and Albert Bodine discuss the inefficiencies of the traditional correspondent banking system and propose modern solutions. They highlight the necessity for purpose-built infrastructures that address risk, compliance, and process automation in cross-border transactions. By adopting innovative technologies and partnering with specialized providers, financial institutions can offer transparent, efficient, and secure cross-border payment services. This transformation not only meets the growing demand for global remittances but also supports small businesses and individuals engaged in international trade, emphasizing the human impact of improved payment systems.
Top Content Rewired Posts from December
And of course, here’s a curation of Content Rewired’s top posts from December:
How To Tweak Fintech Content Marketing for Sales — To succeed in fintech, companies must align content marketing with sales to drive conversions and build trust. Content serves as a bridge between marketing and sales, supporting lead generation, nurturing, and trust-building throughout the buyer’s journey.
The article emphasizes creating customer-focused content like blogs, case studies, and whitepapers to address pain points and guide prospects toward conversion. It highlights the role of AI-driven content tools to personalize messaging, predict performance, and streamline content production.
Key takeaways include leveraging SEO best practices, creating sales enablement materials (like objection-handling guides), and avoiding pitfalls like overcomplicated messaging or neglecting data-driven insights. By treating content as a direct driver of revenue, fintech companies can boost sales, build trust, and achieve sustainable growth.
Reimagining Fintech Marketing for B2B — In 2025, B2B fintech marketing is driven by personalization, AI, and data-driven strategies. Traditional tactics no longer work, and companies must prioritize relationship-building and hyper-personalization to succeed.
Key trends include the rise of AI-powered tools for content creation, customer insights, and predictive analytics. Personalized content like whitepapers, case studies, and webinars plays a vital role in nurturing leads and building trust.
To stay ahead, fintech marketers must address challenges like regulatory compliance, trust-building, and security concerns, using transparent, educational content to reduce skepticism and increase credibility.
Data is king in 2025, with advanced analytics enabling marketers to track ROI, identify trends, and optimize campaigns. Companies that embrace this shift will gain a competitive edge by creating tailored customer experiences that drive engagement and loyalty.
B2B fintech marketing is no longer about transactions — it’s about creating lasting relationships through personalization, AI, and data-backed decisions.
2024 Fintech Marketing Recap — In 2024, fintech marketing was defined by personalization, trust, and data-driven strategies. Key trends included AI-powered tools, content marketing, and influencer partnerships aimed at boosting engagement and customer loyalty.
Marketers adopted digital-first strategies and emphasized customer experience (CX) with personalized campaigns and streamlined onboarding. Trust remained critical, driven by tighter regulations on privacy and data security. AI, automation, and data analytics enabled real-time decision-making and agility.
Major challenges included regulatory hurdles, data privacy concerns, and crowded market competition. Heading into 2025, fintech marketers must prioritize sustainability, financial inclusion, and emerging technologies to maintain an edge. Trust, agility, and CX remain essential for driving growth and success.
All the Fintech Marketing Playbooks You Need
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides:
