Most of us sprung ahead in March and we’re looking forward to the real spring (not Fool’s Spring or Third Winter, as we call the blustery fake outs bequeathed upon us by Mother Nature here in Chicago). Lots happened in the world of fintech, including emerging (or sustained) trends, crazy stock swings, and more fintech solutions for underserved segments.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from March.
Top Fintech News from Around the Web
Neobanks: A Fintech Solution For Underbanked Communities — Lower-income constituents with bad or no credit history have long been neglected by larger commercial banks. Enter neobanks, which are well-positioned to serve the underbanked, as they do not charge fees or require minimum balances. Here’s a deeper look into how that has played out.
A Leading FinTech is Democratizing Access To Finance Solutions for Women — This article features founder and co-chair of DailyWomen and as a senior voice at fintech leader DailyPay, Jaime McDougall, who explains how DailyPay is democratizing the way people access their pay.
PYMNTS Pandenomics Report March: Inoculated Shifters Embracing A Digital-First World — This report from PYMNTS.com finds that many consumers are grocery shopping in stores less than they did before COVID and people are also less interested in returning to physical workplaces. Aggregators and mobile-order-ahead are also things that are likely to stick around and thrive long after the pandemic is over.
CEO Of Fintech Lender Upstart Now A Billionaire After Shares Soar 89% In One Day — AI-enabled fintech startup Upstart saw a blockbuster earnings report that sent the cofounder and CEO, Dave Girouard, into billionaire territory. The stock ended the day up by a whopping 89%.
Top Content Rewired Posts from March
And of course, here’s a curation of Content Rewired’s top posts from March:
Listening: The Magic Touch for Marketers — *Not* paying attention to whether or not your audience is engaging with you and *not* identifying when your audience is frustrated or confused can lead to some bad marketing mistakes. Alternatively, organizations that make an effort to listen to customers and who invest in market research are better-equipped to deliver content and marketing campaigns that resonate with their target audience. Common sense, right? Here’s a look at why listening is the magic ingredient to effective marketing.
Fintech Content Marketing Growth Hacks — In general, a solid content marketing strategy will include both short- and long-term objectives. Results of content marketing programs often take time to surface, though when they do, they tend to snowball quickly. Here are three ways to jumpstart your content marketing and see quick wins…
Jump-Starting the Creative Process — Creativity is inherent. You’re either born with it or you’re not, right? Wrong. Creativity can be summoned on-demand. And for extra cognitive dissonance: turning creativity into a routine can actually boost how innovative and original you can be.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: