Working with a marketing agency means taking on a business partner. Just like with co-founders, it takes some time to get to know each other’s preferences, communication styles, schedules, and quirks. Regardless, you’re both working towards the same set of business objectives. Working with a marketing agency is like a fine wine — it gets…
The fintech landscape is weathering rapid changes right now as the global pandemic upends the status quo as we know it. Surges in digital payments, new entrants to the marketplace, and changing customer behaviors have significantly altered how some companies do business. Here’s a look at some of the most interesting stories around fintech and…
This article is a deep dive into how content can serve as a fintech customer acquisition tool. It expands on some of the ideas we covered in the Fintech Customer Acquisition Playbook, which you can download here. There are many different types of customer acquisition, including outbound, inbound, paid, and free. Which strategies and tactics…
You’ve probably heard the phrase “Content is King” and you may be tinkering with your own content. Maybe you’ve posted a few blogs here and there. You’ve published your work and watched and waited. Then nothing. Crickets. Even one experience like that is enough to turn anyone off from content marketing, but it’s not the…
Whether you want to believe it or not, it’s true: we can learn quite a bit from dogs about content marketing. No, I’m not saying you should sit down and have a fireside chat with Spot about content marketing best practices (but if you do, please video record and post). There are a few things…
In the era of Big Data, there are millions of articles about the importance of implementing data-driven strategy and marketing programs. I have read 25 articles this week alone on using data to fine-tune personalization and messaging. I’ve even written on the topic before. Yes, these things are important. No, data alone will not drive…
We still don’t know where the cards will fall in terms of the economic fallout from the pandemic. Many organizations — and marketers, especially — have been asked to freeze nonessential spending. In fact, eMarketer has revised its predictions on global ad spending, lowering projections from $712.02 billion to $691.7 billion this year. Facebook and…
Want to skip the article and go straight to download the NEW Fintech Customer Acquisition Playbook? Do it now. When we wrote about fintech customer acquisition challenges before, we explained how B2B fintechs, in particular, face several obstacles in acquiring new customers. As B2B organizations, many struggle to establish an emotional connection with buyers —…
HubSpot recently released the results of its third annual State of Content Marketing Survey, providing insights into big wins, new challenges, and emerging trends. The survey reflects the changing landscape in content marketing over the past three years, which also offers a peek into what we can expect moving forward. Much of the data is…
A few years ago, McKinsey published an article about how successful companies turn creativity into business value and growth. In other words, it looked at the business value of creativity. Most people would agree that creativity can help to present a brand as thoughtful or funny or inspirational; however, it seems much harder to assign…
