With just one month left in the year, everyone is wondering what 2021 has in store. We’re hopeful that it’s better things. In the meantime, we’re keeping an eye on fintech and marketing trends in the U.S. and sharing those with you. Here’s a look at some of the most interesting stories around fintech and…
Creativity is such a delicious word. When I think of it, I envision the letters written in rainbow colors and an enchanting font (but hey, that’s just me). Metaphorically speaking, it’s approaching a task like a hang glider about to launch her body off of a mountain so high that her first few moments are…
While others are contracting marketing budgets due to the economy, it’s a better time than ever to take advantage of the quiet down and kick your own marketing into high gear. It’s likely that you’ll need some help with this. Fintech startups are often hard-pressed for time and resources, and partnering with a content marketing…
More and more fintechs jump on the content marketing bandwagon as they realize the short- and long-term benefits of consistently publishing exceptional content. In the short term, content marketing can help brand new fintechs drive awareness and build trust with their core audience. In the long term, content marketing can add to a fintech brand’s…
As we continue barreling toward the end of a difficult and unprecedented year, the fintech landscape is adapting and evolving. Everyone is learning how to navigate the “new normal”, which is having interesting impacts on the market — and on how companies market themselves to their customers. Here’s a look at some of the most…
While a well-designed content marketing strategy is critical for optimal customer acquisition, there are many nuts and bolts behind that strategy that make it great when executed. Landing page optimization (including CTAs, copy, visuals, headlines, and other factors) can determine how successful your customer acquisition strategy is. In this article, we’ll review landing page optimization…
If you’re a fintech startup, you face an uphill battle when it comes to earning trust and credibility. All startups enter the market as relative unknowns and must create a marketing strategy that will not only drive awareness but foster trust. This is a goal of heightened importance for fintechs who face additional scrutiny as…
B2B fintechs that must convince customers to switch from an incumbent are asking for a significant change in behavior. Compelling customers to make the switch requires that: Fintechs offer bulletproof products and solutions that are personalized and tailored to meet customers’ needs precisely. Fintechs incentivize the switch by offering clear, substantial benefit to the behavior change…
Every website has landing pages. Bad news: there are about 400 million active websites in existence today, so cutting through the noise is, well, challenging. Unfortunately, landing pages are a necessity. You need a way to draw people to your website and to convince them to convert. For many B2B fintechs, this may mean a…
B2B Fintech customer acquisition is different in 2020. Customers are more connected than ever and expect a personalized touch. They do not want a shout or a directive or even a salesperson, in many cases. The customers of 2020 do not want to be sold to. Instead, they are focused on seeking out credible sources…
