We’re just a couple of days away from collectively being able to exhale. As 2020 comes to a close, many are looking with hopeful anticipation towards 2021. As usual, we’ve put together a few articles that encapsulate some of the top fintech and marketing trends in the U.S.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from December.
Top Fintech News from Around the Web
2021: Year of Fintech Product Opportunities — This article explores the past, present, and future of fintech and delves into how the industry will fare in the post-COVID world. Spoiler alert: fintech is well-poised to thrive, especially in a largely virtual world where in-person interaction is on the decrease.
Zafin: The Fintech Ecosystem Can Do More for Women — Alexandra Roddy, chief marketing officer and executive vice president of partnerships at Zafin, shares her views on how fintechs can bring about change and eliminate the gender imbalance.
American Express’ Venture Arm Invests in a Cryptocurrency Trading Platform — Amex Ventures, the American Express venture arm, has invested in Falconx — a cryptocurrency trading platform focused on institutional trading clients. The investment marks a growing institutional interest in cryptocurrencies.
A VC’s perspective: Fintech Trends in 2021 — Venture capitalist Ben Knight, partner at Antler, believes that the breadth of the definition of fintech will change and we will see a democratization of access for those who remain unbanked.
Top Content Rewired Posts from December
And of course, here’s a curation of Content Rewired’s top posts from December:
The Other Side of the Story: Promotion & Amplification — Content marketing is an excellent customer acquisition tool for fintech…but only when that content is being promoted to the right people at the right time. Navigating each stage of the buyer’s journey — and ensuring that your high-quality content is hitting the right people on the right channel requires a data-driven promotion and amplification strategy. Here’s how to leverage the right distribution channels to make sure your message is effective.
5 Ways to Improve Fintech Lead Nurture Campaigns — B2B fintechs often face steep hurdles in educating their audience and building credibility and trust. It requires relationship-building at every stage in the buyer’s journey to ensure your prospects have the information they need to make an informed decision. These relationships must be nurtured, which is an ongoing process. Here are five ways to fine-tune and improve your fintech lead nurture campaigns.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides:
