Last Updated on January 26, 2021 by admin
Happy New year! We’re wrapping up the first month of the new year with a lot of “new”s. New president. New fintechs. New trends you don’t want to miss. As usual, we’ve put together a few articles that encapsulate some of the top fintech and marketing trends in the U.S. and beyond.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from January.
Top Fintech News from Around the Web
‘I don’t need to be objective’: Inside the bull market in fintech newsletters — The rapid growth of newsletters had bled into the fintech realm where an increasing number of people are voicing their opinions via paid subscriptions. Is that a good thing?
Walmart’s expanded financial services products could get a marketing boost from its stores — “Walmart faces an uphill climb in distinguishing any further finserv products it launches….But its stores and existing lineup will give it ample opportunities to expose its offerings to prospective customers.”
Employers Look To Fintech Partners To Pilot Alternative Pay Cards And Faster Employee Payouts — “Employers are ramping their entry into financial services to give employees on-demand payouts, earned wage access (EWA) EWA +0.1%, and other incoming smoothing benefits. Spurred by tech-favorable regulations and employee demand for faster payouts, fintech companies are now taking aim at digitizing cash-heavy industries, reducing physical checks, and piloting cheaper pay card products.”
From fintechs to banking as a service: global trends banks cannot ignore — “The decentralisation and quasi-democratisation of financial services, largely at the hands of legions of grassroots players, have forever changed the way money is exchanged. Digital technologies made all of this possible, of course, in the same way as they have disrupted many other industries. But there is more to this story.”
Top Content Rewired Posts from January
And of course, here’s a curation of Content Rewired’s top posts from January:
Are Tech Companies Missing Emotional Intelligence? — It’s an intriguing question and a complex one to answer. But it does highlight the fact that emotional intelligence — including things like written and verbal communication, critical thinking, and problem-solving — is critically important. It’s also hard to come by, which is why some employers report that they hire for emotional intelligence and train for technical competencies.
4 Things to Consider When Choosing a Fintech Growth Agency — Some of the same principles that you use in marketing actually apply to choosing and hiring an agency: accountability, variety, and knowing your audience. This article runs through four solid ways to hire the right agency/(ies) for your needs.
REWIRED: Authenticity in Fintech Marketing — Fintechs have jumped on the content marketing bandwagon, but is that enough? Not without authenticity. Creating good content that resonates with your target audience requires purpose, transparency, and honesty.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: