Roundup: November 2020’s Best Fintech & Marketing Stories

With just one month left in the year, everyone is wondering what 2021 has in store. We’re hopeful that it’s better things. In the meantime, we’re keeping an eye on fintech and marketing trends in the U.S. and sharing those with you. 

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from November. 

Top Fintech News from Around the Web

Only 23% of Financial Advisors Have a Defined Marketing Strategy — Three out of four advisors generate fewer than five website leads per month and more than one-third are sourcing new clients through social media. 

The “Fin-influencer” boom: Why Instagram and TikTok are the new battlegrounds for digital banks — Forget tube ads and TV campaigns — digital banks are increasingly using social-media stars to promote themselves. Fintechs are now focusing their fight for market share and customers online, paying social-media influencers to post endorsements across Instagram, YouTube, Snapchat and TikTok.

How Chime Is Dominating Digital Banking (And All Of Banking) — Website design is just one thing this challenger bank is doing right. See what else about its marketing is propelling Chime to new heights of success. 

Content Rewired named Top Content Marketing Agency in Chicago

We have some exciting news to share this month! Wimgo, a company that created unbiased professional standards to review companies across many different categories, has named Content Rewired the #1 content marketing agency in Chicago, IL.

Wimgo uses a multi-phase selection process, including a holistic review by its data team, to select a curated list based on five main criteria:  

1. Reputation: Analysis of all reviews across verifiable platforms to determine overall sentiment.

2. Expertise: Team experience and knowledge, along with the number of years in business.

3. Service Quality: The quality of service delivered measured by quality, speed, and value.

4. Consistency: Rate at which the business consistently produce high-quality outcomes.

5. Customer Service: Reputation and quality of customer experience departments.

Wimgo selected and screened 21 digital marketing and advertising agencies in Chicago, IL, and Content Rewired Group earned the top spot on the list!

“This is an exciting honor and we are thrilled to not only be included in the list but to top it!” said Content Rewired founder Ashley Poynter. “Based on the review methodology and process for ranking, we are pleased to hold the top spot for content marketing in Chicago — a market we love to serve.” 

Top Posts from November

And of course, here’s a curation of Content Rewired’s top posts from November:

SEM & Email to Get New Fintech Customers B2B fintechs that must convince customers to switch from an incumbent are asking for a significant change in behavior. Effective customer acquisition becomes means getting in front of the right eyeballs with the right message. Both search engine marketing (SEM) and email marketing are ways to do this. 

How to Engage With a Content Marketing Agency if You’re a Fintech. — Fintech startups are often hard-pressed for time and resources, and partnering with a content marketing agency can be a cost-effective way to keep inbound leads coming in without distracting internal teams from core business objectives. If you’re trying to find fintech content marketing help, there are a few things to consider.

Purposeful Content Marketing for Fintechs — More and more fintechs jump on the content marketing bandwagon as they realize the short- and long-term benefits of consistently publishing exceptional content. The thing to remember about content marketing is that it’s a bit of an art and a science — with a heavy emphasis on the science part. Learn about the five major elements to ensure you’re creating a purposeful content marketing program aimed at achieving specific goals. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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