Ashley Poynter | Content Rewired

Author: Ashley Poynter

Founder of Content Rewired, a fintech content practice built on twenty years inside payments, treasury, and fintech SaaS. Previously head of content at PaymentWorks. Writes about editorial leadership, AI-enabled content production, and the discipline that separates B2B fintech marketing that compounds from the work that just publishes.

Content Marketing Strategy

How to measure ROI from content marketing

ByAshley Poynter September 6, 2016April 23, 2019

The top two questions I hear from people regarding content marketing are 1) What is content marketing, anyway? And 2) What does successful content marketing look like? In short, most people don’t know how to measure ROI from content marketing. The answer to #1 is easy and I’m going to steal a page from Content Marketing…