Fintech companies are increasingly relying on content marketing as a manner of growing brand awareness, bridging knowledge gaps, and generating leads. Since an inherent outcome of effective content marketing is trust-building, it’s become a critical strategy for smart marketers within fintech companies. Another good reason many fintech (and other) organizations are turning to content marketing?…
LinkedIn is a popular tool for business social media marketing. B2B marketers routinely leverage this platform for digital marketing efforts, as the stats show: 79% of B2B marketers view LinkedIn as an effective medium for generating leads 92% of B2B marketers prefer LinkedIn over all other social media platforms 80% of B2B leads come…
It’s fascinating how often advertising and marketing professionals (and content marketers) are referred to as “creatives.” It’s no doubt that content marketers need to have a creative side to craft engaging content. But engaging content is not the only ingredient for an effective content marketing program. A data-driven content marketing strategy can yield high-impact results….
Content and SEO are two broadly and frequently used terms when we talk about inbound Marketing. While most know how content marketing and SEO work individually, how they fit together can be less clear. Long answer short: you need content to support your keyword strategy and you need to understand what people are searching for…
It’s no doubt that content is the heart and soul of a business. In fact, it has long been touted as an imperative internet marketing tool that can help you build a strong presence online and nurture relationships with prospective customers. How and where you present your message – and what your message looks like…
The best secret for stellar content creation is simple: get started. Truthfully, one of the biggest hangups to a great content marketing program is inertia and fear of making mistakes. The fact is, a lot of the heavy lifting for content creation happens in the content marketing strategy, goal-setting, and persona-building stages. If you’ve laid a well-thought…
Google Chrome users will soon begin seeing a grayed out “Not Secure” message in the address bar when entering text into input forms on all sites that use HTTP instead of HTTPS. The “Not Secure” message may not seem like much, but it can be a red flag to website viewers that any information they…
Here’s a harsh reality: Most SMBs have little to no idea what they’re doing when it comes to content marketing. Only 28% of B2B organizations consider themselves in the “sophisticated” stage of content marketing maturity. Many have put together teams and some even have an idea of what successful content marketing looks like. But being…
Audience personas help you gain insight into prospective customers and influencers so you can create compelling, engaging content tailored to their needs. You want to spend some time on this step, otherwise your entire content marketing program could be a total bust. You want to be focused and deliberate in your content development and that…
Defining and documenting your content marketing goals is essentially asking yourself why you are embarking on this mission. It’s the “what’s the point?” It’s also solidifying what you will measure success by. It’s also Step 1 in creating a winning content marketing strategy. In an ideal world, your content marketing goals are tightly coupled with your…
