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1. LinkedIn for Industry Leader Insights LinkedIn is flush with fintech content ideas that can be used to inform your content. To start, look at the types of things your network is posting — especially topics that are getting high levels of engagement. Consider how you might replicate that effort for your own content by…
Audience personas help you gain insight into prospective customers and influencers so you can create compelling, engaging content tailored to their needs. You want to spend some time on this step, otherwise your entire content marketing program could be a total bust. You want to be focused and deliberate in your content development and that…
