This post was originally published in May 2020 but is being updated in January 2024 because email marketing for fintechs is always evolving. Enjoy the updated guidance on using email marketing to grow your business. When this article was originally published, COVID was negatively impacting many companies. But it also highlighted the necessity of fintechs…
This article was originally published in 2020 to address the lingering concerns of the global pandemic but was updated in 2024 because creating a fintech marketing plan is still not easy. It’s a new year and everyone is re-thinking their fintech marketing plans. It’s a good time to look at what worked last year and…
As the COVID-19 pandemic continues, a subsequent recession seems inevitable. Even before the global health crisis became a serious concern, B2B buyers were bracing themselves for a serious economic downturn. A November 2019 survey by Avionos found that over 80% of B2B buyers in the US were concerned or strongly concerned about the prospect of…
With the global pandemic changing the landscape of business, the status quo has undergone a shock. Some businesses were (at least somewhat) set up for this with remote working and digitization that has made the transition to 100% work from home a little easier. While ecommerce has been a growing trend (revenue in the ecommerce…
We are in the midst of a crippling, devastating crisis. It’s certainly one of the most impactful crises in my lifetime. And I am afraid. I am afraid for the people who are deathly ill with COVID-19. I am afraid for the people who find themselves out of work and struggling to provide basic necessities…
FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, achieving $59.8 billion in investment (compared…
Is anyone else as astonished as I that we’re quickly approaching the end of Q1? We’re rolling full-steam ahead into March after a year-long January and a blink of a February. Take a break from disinfecting your hands and refreshing your stock market apps and peep some fintech marketing and news highlights from the first…
I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just don’t add value in that…
As technology continues to push the boundaries of what is possible in business, payment fraud prevention will become more complicated. Merchants and financial institutions will constantly be challenged by the increase of payment methods — prompting more advanced fraud techniques. While there have been numerous studies that provide insight into this growing problem, more needs…
In part ten of our payments Q&A, we hone in on the gift card and loyalty niche. We spoke with Holly Glowaty, Co-Founder of Flourish Conference, to discuss gift card and loyalty trends for 2020, the importance of contextual commerce, and how AI and machine learning are making waves in loyalty. Ashley Poynter: Are there…
