I was once talking shop with a fellow content marketer when she said something that tickled my ears: “I can tell the difference between marketing from an empathetic person versus someone who has tunnel vision around business results.” Yea. Mind-blowing, right? The more I thought about it, though, the more I realized I could tell…
Marketing trends are moving just as quickly as the fintech landscape itself, making it difficult to find the right combination of fintech marketing tools to get results. Marketing has always been an iterative journey, though the introduction of emerging technologies and novel strategies can make navigating an evolving ecosystem a bit…rocky. Fintech companies are no…
As we inch closer to Q4, it’s time to start thinking about how to end the year on a strong note and kick of 2020 with some gusto. The fintech landscape continues to morph, twist, and turn, and marketing strategies will need to evolve to follow suit. If you have a great fintech product or…
Mindfulness has been a bit of a buzzword lately, and with good reason. Definitions range anywhere from “being conscious or aware” to “focusing awareness on the present moment, acknowledging and accepting one’s feelings, thoughts, and bodily sensations” and more. Mindfulness is rooted in Budhst meditation, though it has widely expanded into American culture in recent…
Content Rewired is pleased to announce that the work we have done has caught the attention of Clutch and we have been awarded a spot on their 2019 list of the top B2B companies in Illinois. With the hundreds of top content marketing agencies listed on Clutch, we’re honored to have received this top recognition,…
Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial marketers who do content marketing. Building an effective content marketing strategy and executing on that strategy is no easy feat. Content marketing can live or die depending on the size…
This article is the final in a series that deep-dives into the world of true storytelling for complex industries—specifically, fintech. This week, we’ll look at fintech growth success with stories. This article is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1, part 2, part…
This article is the fifth in a series that will deep-dive into the world of storytelling and fintech content marketing. It is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1, part 2, part 3, and part 4. Quick recap: Stories improve customer acquisition by…
This article is the fourth in a series that will deep-dive into the world of fintech storytelling. It is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1, part 2, and part 3. Quick recap: As B2Bs, fintechs face a compound problem. They must also…
This article is the third in a series that will deep-dive into the world of storytelling for complex industries like fintech. This week, we look at the fintech customer acquisition problem. This article is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1 and part…
