The fintech landscape is weathering rapid changes right now as the global pandemic upends the status quo as we know it. Surges in digital payments, new entrants to the marketplace, and changing customer behaviors have significantly altered how some companies do business.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from August.
Five Effects of COVID-19 on the Fintech Industry — This article by Entrepreneur provides a perspective on how the Covid-19 outbreak has blurred lines between banks and fintechs and accelerated digital adoption, but also how it has led to a declining number of alternate lenders.
Digital marketing: Chasing the golden marketing mix in a fintech — Digital marketing consists of a huge amount of different approaches, channels, and formats of interaction with a customer. This means you have to go through numerous tests, research, and approaches to find a marketing mix that will be optimal for your product.
Catering to crypto: Progressive marketing strategies for new ICO and fintech startups — The online cryptocurrency marketplace has extended way beyond its flagship Bitcoin currency. With thousands of altcoins in circulation, the world of crypto has evolved to bring new opportunities to companies that don’t even have a foundation in finance. Startups can intelligently grow into their marketplace by utilizing marketing techniques that are designed to tap into the widespread interest in the exciting world of crypto.
And of course, here’s a curation of Content Rewired’s top posts from August:
Fintech Customer Acquisition Tools in Focus: Content Marketing — Content marketing is a valuable customer acquisition tool for fintechs. We do a deep dive into how to leverage content marketing to grow.
No One’s Reading Your Content. Here’s Why. — You’ve probably heard the phrase “Content is King” and you may be tinkering with your own content. Maybe you’ve posted a few blogs here and there. You’ve published your work and watched and waited. Then nothing. Here’s why.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides:
