Active Listening Active listening is a critical component of every type of relationship and conversation. It boils down to three main components: 1) comprehending what the speaker is saying via verbal and non-verbal cues to holistically understand what they are trying to communicate, 2) retaining the information, especially key points, via memory or note-taking, and…
Can you believe we’re already nearly halfway through 2021? Even so, some fascinating fintech content trends are revealing themselves this year. The way B2B businesses engage in content marketing ebbs and flows. Last year was a unique circumstance, as life (and business) as we know it underwent a fairly immediate and significant shift. Many things…
That’s a wrap! Another month in 2021 under our belts and the weather’s only getting nicer. Here’s a look at some of the most interesting fintech & marketing stories from April. Top Fintech News from Around the Web The Future of Payments is Fast, Seamless, Safe and Embedded — “The pandemic provided the impetus to…
We originally published this article in April 2021, but we’re revisiting it because B2B fintech marketing best practices change, and we’re due for an update in January 2024. B2B fintech products and services are some of the most challenging to market and sell. These solutions tend to be complex, excruciatingly technical, and, well, a tad…
This article was originally published in 2021 but we’re revamping it for 2024 because fintech content marketing optimization is essential in the age of AI. If you thought the pandemic and the massive shift to all things digital upended things, strap in. AI is the new disruptive force shaping the content marketing landscape. The sheer…
Copywriters are a hotly debated topic for many reasons. Some businesses are limited by budgets, which can make it extraordinarily difficult to find a high-quality copywriter that understands the business and who can write well. Others believe that all B2B copywriters are capable of writing about any B2B subject matter. Still, others think that hiring…
Most of us sprung ahead in March and we’re looking forward to the real spring (not Fool’s Spring or Third Winter, as we call the blustery fake outs bequeathed upon us by Mother Nature here in Chicago). Lots happened in the world of fintech, including emerging (or sustained) trends, crazy stock swings, and more fintech…
Some believe that creativity is inherent — you’re either born with it or you’re not. Others take a more open-minded approach and view creativity as something to be nurtured, expanded, and honed. We fall into the latter camp and also happen to believe there are ways you can jump-start your creativity on demand. The following…
Content marketing and growth hacks may seem antithetical; content marketing is a long game and growth hacks are often aimed at getting immediate results. Yet there are plenty of ways to growth hack your content marketing and get results faster. In general, a solid content marketing strategy will include both short- and long-term objectives. Results…
Before we get into why listening is a great skill to possess and one that improves your marketing, let’s start with why not being able to listen is detrimental to your marketing. Let’s rewind to what marketing actually is. Marketing is what you do to promote your product and service to convince people to buy. …
