Roundup: May 2021’s Best Fintech & Marketing Stories

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We’re inching closer to the halfway point of 2021 even though it feels like we’re just getting started. May was a busy month and we’re taking a look at some of the most interesting stories around fintech and marketing and…fintech marketing from May. 

Top Fintech News from Around the Web

Can Traditional Banks Keep Pace With Fintech Challengers? — “Traditional financial institutions are ramping up digital transformation efforts to better compete with fintech firms and challenger banks. But is the performance gap too large? Are legacy financial institutions prepared to lower internal costs, decrease friction and improve the customer experience to the degree required?”

3 of the Best Fintech Stocks to Buy as Mobile Payments Go Mainstream — “Banks … are facing extensive competition from Silicon Valley, both in the form of fintechs and Big Tech companies,” according to JP Morgan CEO Jamie Dimon. “Fintech companies, in particular, are making great strides in building both digital and physical banking products and services. From loans to payment systems to investing, they have done a great job in developing easy-to-use, intuitive, fast, and smart products.”

Disrupting Established Brands: What Entrepreneurs Can Learn From FinTech’s D2C Explosion —  “From my vantage point, leading three Banking-as-a-Service platforms, I’ve had a front-row seat to the same D2C shift happening in the financial technology space. Companies such as Chime and Robinhood, which we all know today, are analogous to the Warby Parkers and Dollar Shave Clubs of FinTech, as they each started up with the idea of disrupting one area of financial services.”

Top Content Rewired Posts from May

And of course, here’s a curation of Content Rewired’s top posts from May:

Fintech Content Trends for 2021 Last year was a unique circumstance, as life (and business) as we know it underwent a fairly immediate and significant shift. The average daily time spent with digital media increased from 403 minutes (six hours and 43 minutes) in 2019 to 451 minutes (seven hours and 31 minutes) in 2020, largely as a result of the coronavirus pandemic. As more people seek out digital channels for content, B2B fintechs should be extra vigilant about how they tweak their content strategy to meet their audience where that audience is spending time. Understanding the fintech content trends for 2021 is a good start in adjusting content marketing plans as needed for the rest of this year. 

The 5 Soft Skills that Matter Most for Fintech Content Marketing Success — Soft skills rarely get the same pomp and circumstance as their more technical counterparts, but that doesn’t make them any less important — especially for fintech content marketing. Here’s a look at the top 5 soft skills to master if you want to succeed at fintech content marketing. 

What’s Your 2021 Fintech Content Strategy? — If 2020 taught us anything, it’s that things change fast…and we must be flexible enough to adapt to a quickly shifting landscape. Fintechs need to up their content game as more and more people engage in digital content — especially B2B buyers who have found their conferences, seminars, and networking events replaced by online alternatives. As we continue in the era of the “B2B renaissance,” there are some important things that B2B fintechs need to consider when crafting a content strategy. For starters, Forrester puts forth the following interesting stats:

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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