As we continue barreling toward the end of a difficult and unprecedented year, the fintech landscape is adapting and evolving. Everyone is learning how to navigate the “new normal”, which is having interesting impacts on the market — and on how companies market themselves to their customers.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from October.
Meet a Fintech StartUp That Also Makes Free-to-Use Business Website for SMEs — Read about one leading fintech and payments services platform has announced the launch of a free-to-use business website to enable small businesses and proprietors to go live online with their own website within minutes.
How Financial Marketers Can Punch Back at ‘Consumer-Friendly’ Neobanks — The attractive offers that challenger financial brands use to entice consumers can’t be maintained when they entail unsustainable costs. The answer isn’t a full-frontal assault, but a multi-pronged effort to build on what consumers really want from a financial institution long term.
How Klarna’s marketing mishap cast a shadow on a fintech darling — Here’s a case study in marketing gone wrong and important marketing considerations that are especially relevant for those in the fintech/financial services space, where customers are wary and hyper-sensitive about their data and fraud.
And of course, here’s a curation of Content Rewired’s top posts from October:
SEM & Email to Get New Fintech Customers — B2B fintechs that must convince customers to switch from an incumbent are asking for a significant change in behavior. Bulletproof, personalized, effective solutions and incentives to switch are table stakes. Getting the word out via SEM & email is the next ingredient in effective customer acquisition.
Creating Your Own Fintech Content? Read This. — If you’re a fintech startup, you face an uphill battle when it comes to earning trust and credibility. Creating content and marketing that content is a proven way to build trust & credibility with your audience. You’ll want to make sure you have the right recipe to create great content that gets the job done.
Landing Page Optimization for Beginners — Content marketing strategy is imperative for effective customer acquisition. Effective content marketing has many moving pieces, including landing page optimization. Here’s what you need to know to leverage landing page optimization as an effective tool for customer acquisition.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: