Runaway inflation and rising interest rates have put financial technology stocks through the wringer over the past several weeks. The overall market downturn alongside the fintech slump has given many fintechs pause – and pushed some into full defense mode. Investment is cooling. What does it all mean for the future of fintech? Rob Straathof,…
The global pandemic shifted the focus to online channels for many fintech content marketers as buyers turned increasingly toward digital channels for doing research and making purchase decisions. Content is a critical part of online research, often operating as a stand-in for in-person interactions, according to a report by Forrester. The problem, the report points…
So you want to polish up your B2B fintech content writing? We can help. The good news is, you’re already halfway there. Recognizing that B2B fintech content writing is a cornerstone of successful marketing strategies is step one. It’s the bridge that connects your innovative financial solutions to the businesses that need them most. What…
Developing a fintech SEO strategy not only creates value and relevance for people searching for the tools and solutions you offer, but it can play a major role in maintaining a positive public image of your brand. Implementing a solid fintech SEO strategy ensures that your brand can be found by prospects at every stage…
The fintech industry has been zooming and booming for years, though the pandemic pushed digital transformation forward for many by leaps and bounds. In the wake of this industry disruption, many things have evolved and changed. The same holds for fintech marketing. While channels and messaging may be transforming, the core concepts of storytelling are…
B2B fintech marketers have become increasingly aware of the many benefits of content marketing for the past several years. The pandemic – and the sharp turn towards all things digital – accelerated that growing awareness. As things continue to shift and morph into a new status quo, many are wondering what B2B fintech content marketing…
The end goal of most B2B fintech content marketing efforts is to generate leads. Content can drive awareness and increase engagement, leading people further down the marketing funnel and, hopefully, converting them to a customer. While customer retention and loyalty may not be the obvious goal of a content marketing strategy, there are good reasons…
It’s no secret that the pandemic has changed the way we do business. In the banking and payments space, everything moved to digital, forcing traditional financial institutions and providers to embrace digital alternatives and digital transformation. The shift to digital banking and payments is likely to stick. A Plaid/Harris survey reports that almost three-quarters (73%)…
With Q1 already nearly behind us, what does the rest of the year hold in store for fintech? Big moves, big valuations, and big acquisitions continue to make headlines. While the markets have been shaky (to say the least) in 2022, TechCrunch predicts that this year will still be another record-breaking year for fintech with…
Fintech demand gen content serves many purposes. Not only can it be used for both lead generation and inbound marketing, but it also provides value to target customers that are invested in doing their own research. Fintech demand gen content can drive awareness among audiences that may not know about you or who aren’t quite…
