Last month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. This month’s roundup looks at several different trends making headlines – from…
The venture capital boom that peaked in 2021 has calmed and some are feeling unease about what the future holds for fintech. As the landscape continues to evolve, the importance of B2B fintech marketing is taking center stage. As companies have adapted to the market changes over the past year – including seismic shifts in…
When it comes to marketing, which channels you use is a big consideration. Which are you currently using? Are you using them in the best way possible? Have you considered other channels? These are critical questions to ask yourself. Many times, fintech marketers come to the table with preconceived notions about which channels are best…
Credibility and relationship-building are key to win B2B fintech clients — and retain them. While there is a certain amount of credibility built by the performance of your product or solution, the truth is that trust and credibility building begins long before a customer even knows who you are. Content marketing can be not only…
It’s finally here! Earlier this month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. We’ve already received great feedback and we’re open…
B2B decision-makers love content. In fact, they use it as a purchasing tool, with the average decision-making consuming 13 pieces of content before buying. In other words, your content speaks volumes and can impact a decision-maker’s purchase decision. Even knowing this, many B2B fintechs produce content that isn’t unique or helpful. Even those that follow…
FinTech has disrupted traditional finance and continues to pave the path forward when it comes to digital finance. The pressure to digitize and keep up with consumer demands has strained many payments companies due to their legacy infrastructures. FinTech provides both support and competition. The ability to outsource digital solutions can make it easier for…
What do you know about B2B fintech? Did a recent study of CFOs by Accenture find that nearly eight out of ten (79%) said the pandemic compelled a ramp-up of digital transformation? Did you know that a Mastercard study of small businesses across North America reported that more than three quarters (76%) said the pandemic…
Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that makes up the largest share of deal value within fintech startups) raised $7.6 billion in the second quarter of this year. While still down from Q1, the second quarter included…
It seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of marketers report being able to make progress across new channels and platforms without additional budget resources or team support. As content marketing continues to constantly change, fintech content marketers must get…
