It’s difficult for any content writer to balance the need to serve an audience while also considering how content will be ranked by search engines. For fintechs, that balance becomes even more difficult.
Content marketers at the top of the game can see the overlap between writing for an audience and writing for search engines. The key is to make sure your content has value – and is easy for your audience to find.
Finding the most efficient ways to write audience-friendly fintech content can take some work, so we’ve compiled a list of tools you can use to support writing for both SEO and your audience.
Semrush is an all-in-one SEO tool that every content marketer should tap into. SEMrush enables competitive analysis, detailed keyword research, website performance checks, content analysis, and campaign tracking.
SEMrush is especially great for competitive research. You can identify your organic competitors to see which domains you’re competing against for keywords. You can also identify your competitor’s top content to see which of their pieces are ranking – and how you can create content that stands out.
In the organic research section, you can identify the top-ranking organic keywords for your website to see if your SEO strategy is working. In addition to getting a list of your keywords, you can also get insights into helpful details like:
- Search intent
- Keyword difficulty (KD) score
- Traffic percentage
Pricing: Limited features are free; paid plans start at $119.95/month
Hemingway Editor is an extremely helpful tool for creating audience-friendly fintech content that is readable and digestible. Not only can you track and correct spelling and grammar issues in this app, but you can also get word suggestions.
Start by identifying your readability grading to see how your content stacks up from a readability standpoint. Then consider the many grammatical suggestions offered by the tool to clean up your writing. The tool is quick to point out where you use too much passive voice. It can also help you see where your sentences are too long.
The app highlights problem areas in different colors, depending on the issue identified. This makes it very simple to make the necessary changes.
Pricing: Online interface is free; the app is $19.99.
Jargon Grader is a great tool to identify the overuse of jargon in your writing. No one wants to read clunky content that uses words that nobody understands. This tool helps you avoid that by simply underlining potential areas where you are using jargon in your writing.
In addition to jargon, it also identifies other complex words or terms that may not be widely understood by an audience. This can be especially helpful for creating audience-friendly fintech content.
Plagiarism Checker by Small SEO Tools
Plagiarism Checker by Small SEO Tools is a really handy tool to use to check all content for plagiarism. While it’s great for large teams of many writers to keep plagiarism at bay, it can be used for one-off checks as well.
The tool searches through billions of online websites and documents to identify any plagiarized sections of content in your writing. It identifies the percentage of unique words vs. plagiarized sentences, highlighting areas that are identical to other content on the internet.
You can copy and paste your content into the online interface or upload documents from Google Drive, Dropbox, or your computer.
Pricing: Limited features are available for free; paid plans start at $9.80/month
Answer the Public
Answer the Public is a terrific tool for brainstorming topics and subtopics. It is powered by the “suggested searches” from Google aka the predictions that you normally see when you do a Google search.
Using Answer the Public for SEO purposes can not only help you be more strategic but also help you to create more audience-friendly fintech content. How? For starters, it can help you eliminate persona bias.
You should have a persona to begin with, and the information in that persona can help you ideate content topics. But Answer the Public can make that process more scientific by revealing the results of what people are actually searching for.
The tool is great for identifying topics but also long-tail keywords to support your content. Consider using SEMrush or Google’s Keyword Planner to get even more information about the value of those keywords as you built out your strategic content marketing plan.
The balance between audience-friendly fintech content and SEO-friendly content is a tough one to achieve – but it’s not impossible. Leverage the myriad of free (and paid) tools available to add some science to the art of content marketing and better serve your target audience.
For more information about creating audience-friendly fintech content and improving fintech customer acquisition, download our Free Ebook: The Fintech Content Marketing Playbook.