Roundup: November 2022’s Best Fintech & Marketing Stories

This month’s roundup looks at several different trends making headlines – from embedded payments to crypto regulations and more. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

As the year quickly comes to a close, you may be looking for new strategies to elevate your content marketing in 2023. If you would like help planning your content strategy for the upcoming year, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from November. 

Top Fintech News from Around the Web

Embedded Payments Sparks Bank-FinTech Partnerships — Are partnerships between banks and fintechs inevitable? Considering how fintechs can help banks modernize payment systems and offer embedded transactions, the answer is probably ‘yes.’  People, businesses and entire industries are moving away from checks. As APIs and software level the playing field, many businesses — even smaller ones — are moving completely online. Embedded payments inside of products enables businesses to add to the top line and grow. Of course, there is a need to manage risk and fraud that comes with the territory. 

Who Will Regulate Crypto and FinTech in the US?  There has been much ado about cryptocurrency, but one of the biggest questions is how will it be regulated — and by whom? What is the right balance between maximizing innovation and minimizing risk? There’s a lot at stake and some say that crypto’s increasing popularity could have damaging effects on the broader financial system without proper regulations in place. This article looks at how this may pan out and how that impacts the future of fintech. 

Fintech, IoT & 5G: How Connectivity Is Transforming FinTech —  5G technology is making waves across the financial services industry. Between being super-fast, low latency, and offering real-time delivery, the service could fundamentally transform data collection and delivery worldwide. This article looks at the history of the technology and includes some projections about where the technology is headed in Europe, the US, and other regions. 

4 Lies About Marketing That Tech Startups Need to Stop Believing —  The tech industry is booming, albeit at a slower pace in the current economy. As startups look to scale, there are pertinent pieces of advice to keep in mind. What’s more, there are common myths to avoid. This article covers the top lies that tech marketers should not believe — from quantity over quality to hype and more. As innovative as many tech startups are, many still rely on outdated or outright ineffective ways to go to market. From overhyping products to not having a strategic plan, this article covers four lies that tech marketers should ditch asap.

Top Content Rewired Posts from November

And of course, here’s a curation of Content Rewired’s top posts from November:

The Fintech Content Marketing Playbook: Your Ultimate Guide to Growth — Here’s the scoop on B2B fintech: 

  • Accenture did a study of CFOs where almost eight out of 10 (79% reported that the pandemic ramped up digital transformation for their organization. 
  • Mastercard studied small businesses across North America that showed more than three quarters (76%) reported shifting to more digitalization thanks to the pandemic, and 82% said they changed how their business sends and receives payments.
  • Forbes expects the number of B2B fintechs to triple in the next ten years – accounting for a surplus of $1T in total aggregate value.

In other words, it’s a great time to be in B2B fintech. But – and this is a big “but” – there are plenty of hurdles to overcome. Competition is fierce, so the ability to stand out will become exponentially more difficult. That’s where our playbook can help. 

Emerging B2B Fintech Marketing Trends to Watch, Part II —  Part I of this series looked at the huge market shifts that have taken place over the past year and new fintech marketing trends that have subsequently emerged. This part looks at more trends — from account-based marketing (ABM) to intent monitoring and more. Relying on outdated marketing tactics can get fintechs in hot water, especially as the economy cools. Finding the right mix of strategy, technology, and human focus is critical to reaching the right audience at the right time. This article helps fintech marketers navigate the murky waters of an unknown future with tried and true marketing strategies that will stand the test of this current era. 

Tools to Tap for SEO- and Audience-Friendly Fintech Content Creating great content is like walking on a tightrope. Not only does it require balance — it requires the confidence you need to take the next step. Balancing the needs of your audience with SEO is an important factor in effective content marketing. On one hand, you need to be able to rank in order to get in front of your target audience. On the other hand, if you get in front of your audience but miss the mark on messaging, what good is your content? This article looks at tips and tools you can leverage to strike the right balance between serving the needs of your audience and optimizing for rankings.  

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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