All seasoned B2B marketers understand the value of creating effective content that establishes their authority on a given topic. From thought leadership pieces to short videos to blog posts (like this one), publishing meaningful content can help attract and retain customers. But successful B2B content can be time-consuming to create and promote, which means you…
What will your New Year’s resolution be? Our advice for you fintechs is to direct some attention toward revamping the bread-and-butter of your self-promotion strategy. In other words, the new year is the perfect time to improve your B2B fintech content marketing game. So in addition to that new gym membership or trying out that…
As we wrap up 2022 and look ahead to the future of fintech, we want to offer a big thank you to our clients, partners, and readers. It’s been another great year creating custom content for industry-leading fintechs, and we’ve learned so much. Our relationships are what we value most, so thank you to everyone…
The growth of the gig economy has meant that more people are exploring work options as independent contractors. With this change comes new ways to bill and pay for services. Paychecks may not come in a regular pattern for gig workers and independent contractors, which can make it difficult to budget and organize personal finances….
The push to digitize the financial industry ultimately comes down to improving the customer experience. If the consumer is happy, they are likely to stay loyal to the company. Today’s customers want a streamlined experience that they can access on the go through their preferred digital devices, which makes it imperative for payments companies to…
The importance of digital content has become increasingly evident. But on a crowded internet with many different players shouting for attention, creating great digital content is critical. Creating great digital content is no easy feat and can quickly become resource- and time-consuming. Smaller marketing teams may find it hard to stay ahead of the curve. …
This month’s roundup looks at several different trends making headlines – from embedded payments to crypto regulations and more. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. As the year quickly comes to…
Building a successful digital business requires perfecting many moving pieces, but a reliable foundation is a non-negotiable. In technology, this refers to the tech stack. A tech stack comprises programming languages, frameworks, a database, front-end tools, back-end tools, and applications, stacking to create a multi-layered ecosystem. Select the wrong programming language and you could derail…
It’s difficult for any content writer to balance the need to serve an audience while also considering how content will be ranked by search engines. For fintechs, that balance becomes even more difficult. Content marketers at the top of the game can see the overlap between writing for an audience and writing for search engines….
Welcome to Part II of our two-part series on emerging B2B fintech marketing trends to watch. As we pointed out in Part I, huge market shifts over the past year have led to the emergence of several fintech marketing trends. Innovation paired with the need to adjust to market changes has pushed marketing to the…
