Roundup: February 2023’s Best Fintech & Marketing Stories

Last Updated on February 28, 2023 by admin

Just a reminder that our Fintech Content Marketing Playbook is still available. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. 

This month’s roundup looks at several different trends making headlines – from predictions about fintech winter to the growth of RegTech and ESG. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

As always, if you’re looking to elevate to the next level of content marketing at your organization and produce more consistent, interesting content in 2023, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from February. 

Top Fintech News from Around the Web

A bright spot in fintech funding: Regtech — Fintech investors were really feeling Regtechs last year. In fact, deals in the space surged to an all-time high, reaching $18.6 billion, according to KPMG’s fintech report, even amid a drop among the broader fintech space. As financial institutions face more regulatory demands due to geopolitical issues, more sophisticated fraud, and greater scrutiny in a post-FTX world, demand for regtech is on the rise. SaaS based business models were likely key in attracting private equity players, offering strong cash profiles and recurring revenues. Get the full scoop. 

US fintech FIS to spin off Worldpay payments business  FIS plans to spin off its payments business, Worldpay. FIS acquired Worldpay for $43 billion four years ago, but has struggled to integrate the company. Shares in FIS have dropped by 45% since the acquisition in 2019. Jeffrey Goldstein, chair of FIS’s board of directors, pointed to the pace of disruption in payments, stating it requires “increased investment in growth and a different capital allocation strategy” for the Merchant Solutions business. He added, “this spin-off will create two industry-leading, publicly traded companies with sharper focus and increased agility, each well-positioned to capitalise on the significant value creation opportunities ahead in their respective markets.”

How Strong Companies Can Survive ‘Fintech Winter’ —  If only Punxsutawney Phil could predict how long fintech winter is going to last. Between high inflation, rising interest rates, and valuations that are freefalling, the fintech sector is definitely feeling the chill. But according to Martin Hegelund, co-founder and chief marketing officer of Ageras, warmer days are ahead. Hegelund says solid balance sheets and viable business models are the right ingredients to survive fintech winter, even amidst the current challenges. Despite massive tech layoffs, he is confident that tech developers will be stronger for it once the winter ends. 

KPMG: ESG Fintech Market Could Grow Seven-Fold —  According to a KPMG partner, global sustainability efforts could propel the ESG-related financial technology market into seven-fold growth over the next five years. According to a Singapore Fintech Festival (SFF) 2022 report that cites KPMG partner Antony Ruddenklau, the global ESG market may grow from $21 billion to $160 billion+ by 2027, due in large part to regulatory trends. Data shortcomings are often referenced as a primary reason for lagging ESG adoption, though technology (and, specifically, AI and machine learning) could hold the key to leveraging the benefits of data in a scalable way. 

Top Content Rewired Posts from February

And of course, here’s a curation of Content Rewired’s top posts from February:

Five Strategies for B2B Content Marketing Success in 2023 — Are you creating content that stands out or is your message – and brand – getting lost in the noise? Content marketing is critical for B2B success, but only if you’re adding value and addressing your audience’s needs. This means leaning into storytelling in a way that speaks to your audience and promoting it on the right channels to make sure it’s getting in front of the right eyes. We put together five tips for B2B content marketing success in 2023. 

What You Need to Know About Fintech Content Marketing in 2023 —  Fintech content marketing in 2023 should focus on addressing customer needs and pain points, emphasizing the benefits of technology, highlighting security and privacy, using a variety of content formats, and leveraging data and research to support messaging. Fintech companies should aim to educate and engage their target audience by providing valuable and relevant information, while also building trust and credibility. It’s important to stay up-to-date on industry trends and developments, as well as emerging technologies and consumer preferences, in order to effectively reach and engage with customers. We’ve put together an in-depth guide to help. 

How to Use Fintech Content Marketing to Build Trust Transparency and honesty are critical to building trust through fintech content marketing. This can be achieved by clearly explaining the products and services offered, as well as the process and security measures in place to protect customers’ information. Providing educational content and resources can also help build trust, as it demonstrates a commitment to helping customers achieve their financial goals. Highlighting customer success stories and positive reviews can also build credibility in real terms. Trust is foundational to building strong relationships with customers – and content marketing can help you do that.

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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