Many merchants turn to independent sales organizations (ISOs) and payment facilitators (PayFacs) to handle their payment needs. These intermediaries liaise between the merchant and the banks, processing payments and assuming the risk of the transaction. For merchants, the appeal is clear: they gain access to the major acquiring banks, which might have rejected them individually…
If you’re just tuning in, be sure to check out Part I of this series on building a strategic fintech content calendar. In Part II, we’ll walk through the final four steps of building out your calendar. With the proper framework in place, you’re ready to start honing in on some of the finer details…
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to cover. We’re super hopeful for the future of fintech, and we’ve included some articles that outline just how great strides are possible. This month’s roundup looks at several different trends…
For most fintechs, a content calendar is little more than a tactical sheet of reminders about what content is to be published and when. It outlines the topics, dates, cadence, and keywords – but entirely overlooks the strategic facets of content marketing. It’s time for organizations to broaden their perspective on content calendars beyond a…
Marketing is a broad concept and the potential campaigns are endless – but fintech marketing principles are more finite. Rather than throwing every marketing tactic at the book to see what sticks, fintechs are best served to follow a tried and true recipe for success – with their own unique spin, of course. Customer- and…
You did it. You created an unstoppable content marketing strategy, secured budget, and received the “green light” to launch your content marketing program. Here’s the catch: executing the strategy is going to require resources you just don’t have. Do you outsource fintech content creation? We’ll give you the bad news first: the success of your…
Between “crypto winter”, rising interest rates, and the looming threat of stagflation and recession, the financial markets are…uneasy. Yet there is reason to be optimistic. New challenges make room for new solutions to emerge. While some may come out on top while others fall to the bottom of the heap, there are plenty of fintechs…
Fintech audience personas are critical for content marketing success. It’s table stakes to understand who you are creating content for – and what they need and want. Creating fintech audience personas can be more complicated than the average persona, as there are often purchasing committees, influencers, and other considerations to take into account. If you’re…
Content marketing is more than just pulling together creatives to publish content. If you want to be successful in publishing content in a way that adds value for your audience and compels them to take action, you need to follow a recipe. That recipe may differ for each organization, depending on your goals and the…
Proving ROI with fintech content marketing can be a challenge. This is one reason that many fintech marketers choose to invest heavily in paid search, where ROI is easier to calculate against clicks on ads, keywords, and conversions. But while paid search may offer a straighter line to calculating fintech marketing ROI, it doesn’t necessarily…
