Future of Fintech Roundup: December 2022’s Best Fintech & Marketing Stories

As we wrap up 2022 and look ahead to the future of fintech, we want to offer a big thank you to our clients, partners, and readers. It’s been another great year creating custom content for industry-leading fintechs, and we’ve learned so much. Our relationships are what we value most, so thank you to everyone that’s been along for another 365-day ride!

On that note, if you’re looking for guidance on 2023 content marketing plans, please reach out. We’re happy to offer a free, no-obligation, 30-minute consultation. Even if we don’t end up working together, we’d love to connect with some of you and get to know you better. 

And if you’re looking for a little help but not ready to have a conversation, please download our Fintech Content Marketing Playbook. You’ll get in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. 

This month’s roundup looks at several different trends making headlines and focuses on the future of fintech . We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from December. 

Top Fintech News from Around the Web

The Future Of Fintech, According To AI — In an interesting take on the future of fintech, this Forbes article chats with Chat GPT, Microsoft’s interface to interact with its AI model. Considering the attention artificial intelligence (AI) is getting in fintech, it seems only fitting to ask where the future lies as we close out 2022 and transition into 2023. According to Chat GPT, we’ll likely see significant fintech innovation in digital payments and money transfers, blockchain and cryptocurrencies, and AI and machine learning. The author asks some other interesting questions, including which regulations are most enabling and how fintech has impacted society.  

I Was Wrong: 2023 Fintech Predictions Edition  This Finovate article is a look by fintech analyst Julie Muhn at some of her predictions and how they fared. To prime you, some of her predictions included:

  • We’re entering the era of “Neo super apps”
  • We’d see accelerating M&A activity
  • We’d see dwindling conversation around digital transformation
  • We’d see more discussion around Central Bank Digital Currencies (CBDCs)
  • BNPL would take a backseat
  • Talent acquisition would subside. 

Read the full article to see whether or not those predictions came to fruition and what the future may hold. 

Fintech giants face uphill battle —  Earlier this month, Plaid laid off roughly 20% of its workforce. Surprising as it may seem for some, this article points out that rumblings of the possibility may have begun as early as May of this year. And it’s just one on a list of large fintechs letting people go. Klarna, another giant, slashed jobs more than once. Brex is another that laid off workers. Stripes also had mass layoffs. What gives? According to the article, what many have in common is a skewed perspective about revenue growth. Call it optimistic or short-sighted — but don’t call it accurate. So what is the path forward?

Walmart-backed fintech startup plans to launch its own buy now, pay later loans —  It looks like Walmart is getting into the Buy Now, Pay Later (BNPL) game via One, a Walmart-backed startup that could launch BNPL services in 2023. The company is majority-owned by Walmart and aims to offer a service that allows shoppers on Walmart’s website and stores to more easily navigate this challenging economic period. As inflation continues to drive up the prices of food, housing, and other goods, people are exploring new ways to pay. Walmart currently offers BNPL through Affirm, and it ended layaway last year in favor of buy now, pay later financing. 

Top Content Rewired Posts from December

And of course, here’s a curation of Content Rewired’s top posts from December:

A Look at the Future of On-Demand Pay Services — The pandemic accelerated the transition to remote work for many organizations — and made that transition permanent for many others. It also expanded and highlighted the need for gig and contract workers. Yet current payment options and schedules present challenges to modern-day gig workers — and their employers. As work environments continue to evolve, payment options must as well. Enter on-demand pay. Several on-demand payment services have emerged to address this need, but becoming sustainable is still a work in progress. This article explores on-demand pay and takes a look at how the future could potentially unfold.  

The API-Consumer Experience Connection —  The digitization of financial services is not just a tech play. As choices abound, customers are drawn to those that cater to convenience and choice. The ability to deliver convenience and choice rests largely on the ability to create financial products that offer a streamlined experience. Tech is an enabler. Yet digital transformation can be slow-moving, both for financial giants that have long relied on legacy tech and for smaller enterprises that are hesitant to embark on a sometimes-years-long and expensive endeavor. This article covers the value of APIs to enhance the consumer experience without the burden of a complete overhaul. 

Nine Content Creation Tools You Should Try Now Content creation is no easy feat — but it’s essential in the era of digital content. The internet is crowded and everyone is shouting for attention. Many marketing departments are stretched for time and resources. So how do you create great digital content that captivates your target audience? Part of it is having a solid strategy. If you don’t have a plan, you don’t know where you’ll end up. But executing that plan can still be tough without endless resources. Unless you have the right tools. This article outlines some of the top tools you can use to make content creation easier. 

The Fintech Content Marketing Playbook: Your Ultimate Guide to Growth — Here’s the scoop on B2B fintech: 

  • Accenture did a study of CFOs where almost eight out of 10 (79% reported that the pandemic ramped up digital transformation for their organization. 
  • Mastercard studied small businesses across North America that showed more than three quarters (76%) reported shifting to more digitalization thanks to the pandemic, and 82% said they changed how their business sends and receives payments.
  • Forbes expects the number of B2B fintechs to triple in the next ten years – accounting for a surplus of $1T in total aggregate value.

In other words, it’s a great time to be in B2B fintech. But – and this is a big “but” – there are plenty of hurdles to overcome. Competition is fierce, so the ability to stand out will become exponentially more difficult. That’s where our playbook can help. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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