Roundup: January 2022’s Best Fintech & Marketing Stories

Last Updated on January 25, 2022 by admin

It’s the first month of the year and we have a fresh slate. The fintech industry continues to evolve and discovering new ways to market in fintech is a top priority. We’ve curated the top stories on fintech and marketing – and fintech marketing – from around the web for you to enjoy.  If you’re looking to launch content marketing at your organization or aiming to take it to the next level in 2022, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. In the meantime, we’ve rounded up the top stories in January.

Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from January. 

Top Fintech News from Around the Web

Fintech Marketing 2022: The challenge of questioning the status quo — Data-driven marketing will be super important in 2022. This includes things like marketing automation to help execute digital marketing strategies and become more efficient. Personalization is also key – not only to reach prospective customers – but to turn existing customers into brand advocates. Data enables fintechs to create tailored marketing campaigns that set the brand apart.

Fintech Industry: Marketing trends based on consumer behaviour and challenges faced by the sector  “With rising competition in the sector, visibility of the brand has been significant in deriving a brand’s success. Being relevant and reaching out to your target audience through various communication channels with the right messaging has gained prime importance…”. Lack of awareness, concerns regarding data security and privacy risk, and ongoing disruption continue to pose challenges to marketing within this industry. This article discusses both these obstacles and the positive trends to expect in fintech. 

How B2B fintech lenders can sharpen their analytics with external data to increase qualified leads —  This article looks at how data can be used to generate leads and accelerate the sales pipeline. It’s the second in a series of articles about how external data can enrich internal data to uncover new opportunities and gain competitive advantages, specifically for fintechs targeting SMBs. A data-driven sales and marketing strategy can go a long way to capture high-quality leads. 

Futuristic Predictions for the Fintech Industry by 2050 —  This article explores what’s on the docket for fintech over the next 20+ years. Hear from leaders in the fintech space about how improved customer experience, Metaverse, Web 3.0, and Interplanetary Payments, DeFi and Cryptocurrencies, Artificial Intelligence, Embedded Finance, and Robot-Enabled Platforms will evolve over the next several decades. These predictions range from mild to wild and encapsulate how things might look in the next thirty years. 

Top Content Rewired Posts from January

And of course, here’s a curation of Content Rewired’s top posts from January:

Fintech Marketing Best Practices for 2022 — Personalization, influence, mobile, and more. There is a slew of tactics and strategies to test out this year, and innovative fintech marketing practices will be more important than ever. Spoiler alert: content will be critical to an effective fintech marketing plan in 2022. Valuable content helps prospective customers understand what they need and how to get it. A marketing strategy for 2022 needs to be customer-focused and should include high-quality content that is original, relevant, and compelling enough to act upon. 

How to Do a Fintech Marketing Competitive Analysis The first rule of fintech marketing is…*always* talk about fintech marketing. More specifically, always talk about what your competitors are doing. Know it, get comfortable with it, and use it to fuel a more strategic approach for your company. How? Do a fintech marketing competitive analysis. This article walks you through how to set this up so you can get the insights you need to differentiate and succeed. 

5 Fintech Marketing Strategies You Need to Perfect in 2022 — Marketing is crucial to differentiate and grow fintech brands. It’s a crowded market and traditional marketing tactics are no longer cutting it on their own. Enhancing your fintech marketing strategy is not just about differentiating – it’s also about building trust and credibility among prospective customers. This article covers five fintech marketing strategies to implement in 2022 to stay a step ahead of the competition and dominate your industry. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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