Last Updated on April 26, 2022 by admin
The fintech industry has been zooming and booming for years, though the pandemic pushed digital transformation forward for many by leaps and bounds. In the wake of this industry disruption, many things have evolved and changed. The same holds for fintech marketing. While channels and messaging may be transforming, the core concepts of storytelling are still relevant.
This month’s roundup looks at a number of exciting things happening in the industry – from mergers and acquisitions to new regulatory waves. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space.
If you’re looking to launch content marketing at your organization or aiming to produce more consistent, interesting content in 2022, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. In the meantime, we’ve rounded up the top stories in April.
Here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from April.
Top Fintech News from Around the Web
Fast-Moving FinTech Poses Challenge for Regulators — Technology moves fast. Technological innovation in fintech and financial services disrupts core products and services. This is to consumers’ benefit. Even so, these changes can move at a dizzying pace for regulators and supervisors, making it difficult to keep tabs on what is working and what is not. This article looks at some of the system-wide risks that innovation in fintech presents and how regulators are addressing these challenges.
US fintech unicorn Cross River Bank to power Revolut’s consumer loans — Revolut is partnering with Cross River Bank to enable a wave of consumer lending, including credit and personal loans for its US customers. The partnership was valued last month at $3 billion and is part of a $620M funding round. Revolut currently only offers loans and credit cards in select markets like Poland, Lithuania, and Ireland; however, it is not active in larger markets like the UK or US. This new partnership will enable US customers to see borrowing rates from the Revolut app and request a loan. Read more about this partnership.
Emerging Trends to Revolutionize the Fintech Industry — The last 2 years have arguably brought strong tailwinds for the fintech industry. Consumer behaviors have evolved and the push toward digital has accelerated. As a result, there has been significant growth in demand and innovation. Digital-first products lead the charge as customer preferences continue to morph and become more sophisticated. A recent report predicts that the Indian fintech market will grow to $84 billion by 2025[i]. Players in the fintech ecosystem must align their strategies with emerging technologies and consumer trends. Here is what to expect from fintech in the coming years.
Fintech Roundup: The gloves are off in the spend management space — Read about Brex’s big push into software and how DoorDash is taking a bet on its new spend management software product, Empower. Emburse, an ARR expense software company, did the opposite in its move into the SMB space. As the number of players in the space expands, this article provides an overview of what is happening.
Top Content Rewired Posts from April
And of course, here’s a curation of Content Rewired’s top posts from April:
Hot Takes on B2B Fintech Content Marketing in 2022 — A solid content marketing program is clutch for B2B fintech marketers, especially in the wake of a pandemic that moved many people to digital channels. As things continue to shift and morph into a new status quo, many are wondering what B2B fintech content marketing might look like this year. Hint: trust, credibility, storytelling, and empathy will be key. We run through four predictions for what you should expect.
How to Boost Fintech Loyalty With Content — Most B2B fintech content marketing objectives are based around generating leads. Content can drive awareness, bolster engagement, and help people make purchase decisions, ideally converting your audience to customers. There are good reasons why loyalty should also be one of your content marketing objectives. Not only should customer satisfaction be a priority for content, but B2B fintechs should acknowledge that it can actually turn loyal customers into evangelists.
3 Fintech Content Marketing Disruptions You Need to Know — Fintech is disruptive by nature but the pandemic accelerated additional disruption across financial services and payments. As everything moved to digital, traditional financial institutions and providers had to embrace digital transformation. This new status quo is likely to stick. A Plaid/Harris survey reports that almost three-quarters (73%) of Americans consider fintech solutions to be the “new normal” and more than two-thirds (67%) say they plan on using these solutions after the pandemic. The rapid adoption of global, digital solutions has had a cascading effect on fintech and fintech marketing. Several fintech content marketing disruptions have emerged that will change the way organizations reach intended audiences both in the near and long term.
Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: