Welcome to our December 2023 Fintech Marketing Roundup and congrats on making it through another trip around the sun. The holidays are in full swing and 2024 is just around the corner. This month’s roundup features our own home-grown December blogs along with some of the top fintech news from around the web. Get your…
Content is still king but the rules and the game have changed. AI and other technology have altered the landscape — and user preferences. With this evolution comes a renewed sense of direction for content marketing. As we approach 2024, the intersections of finance, technology, and content become ever more pronounced. This article outlines our…
Fintechs are no strangers to emerging technology – they build it. But when it comes to fintech marketing communications, some teams are still stuck in the dark ages. New tools are enabling fintech marketing teams to craft compelling narratives and reach customers like never before. It’s no secret that generative AI has been a game…
Content plays an integral role in every stage of the buyer’s journey. Content’s role starts with the first click and carries through to the final purchase. Even after a purchase, it’s the content that guides, educates, and connects with the audience. Content is, and should be, a crucial touchpoint, reminding customers of the value they’ve…
Eleven down…one to go. It’s the holiday season, so we’ve packaged the best of our content – and content from around the web – so you can peruse at your leisure in between family and office holiday parties. The November 2023 fintech roundup looks at several different trends making headlines – from the next fintech…
Much has changed in the world of B2B fintech sales enablement since the pandemic. We’ve seen an increase in remote selling along with new challenges ushered in by emerging technologies. On the other hand, we’ve also seen rapid advancements in technology that streamlines sales enablement. These changes have made it easier for companies to grow…
Website content optimization should be a top priority. If you’re reading this, you probably lead content marketing for your organization, so you understand the incredible potential of online platforms for B2B interactions. Websites have become indispensable tools in the digital world. But it’s not enough to have a website. The digital landscape is filled with…
B2B fintech revenue growth is not a straightforward, one-size-fits-all process. It’s an intricate mechanism that can be accelerated by the optimal use of resources and a well-planned strategy. Content marketing plays a critical role in fueling this growth engine. To illustrate this connection, we will be analyzing various content-driven campaigns and demonstrating the mathematical foundation…
We’re officially in Q4 and things are heating up (well, with fintech – not so much the weather). This month’s roundup looks at several different trends making headlines – from what’s going on with FedNow to the cost of AI. We know everyone’s coming down from the Money 20/20 high, so enjoy this digest at…
Last week, we discussed the “Buyer’s Journey” and “Customer Lifecycle” frameworks for fintech content marketing programs. This week, we delve into two more frameworks to take your fintech content marketing program to the next level. The “Content Pillar” Framework This framework focuses on creating a set of “content pillars”, or key topics that are central…
