Roundup: June 2023’s Best Fintech & Marketing Stories

Last Updated on July 31, 2023 by Nikhil

We’re moving into the summer months, and the top fintech news is just as hot as the weather. This month’s roundup looks at several different trends making headlines – from what’s hot in fintech (according to Money 20/20) and how FIs are navigating the upcoming launch of FedNow. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

Also, don’t forget to download the Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. We’ve already received great feedback and we’re open to any comments you’d like to share. 

As always, if you’re looking to elevate to the next level of content marketing at your organization and produce more consistent, interesting content in 2023, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from June. 

Top Fintech News from Around the Web

Here’s what’s hot — and what’s not — in fintech right now — This article delves into the key takeaways from the Money 20/20 conference, highlighting the emerging trends and challenges in the fintech industry. Crypto and blockchain technology continued to dominate discussions, with significant emphasis on the regulatory challenges they pose. Financial institutions are increasingly interested in leveraging these technologies, but the need for clear regulatory guidelines remains a pressing issue. Another trend highlighted was the increased focus on financial inclusivity, with fintech startups targeting underserved markets, particularly in developing countries. Technologies such as AI and mobile banking are being used to bridge the financial inclusion gap. Open banking was another hot topic, offering opportunities for innovation, but also raising concerns about data privacy and security. Despite the buzz around digital banking, traditional banks remain resilient, with many investing heavily in technology and partnerships to stay competitive.

What Causes Sleepless Nights for Hotel Execs? The Rise of Fintech  The article discusses how fintech innovations are disrupting the hotel industry, causing concern among executives. With fintech companies offering seamless booking and payment experiences, traditional hotel chains struggle to match these efficiencies. Blockchain technology is also influencing hotel loyalty programs, with some firms offering tokenized rewards. Furthermore, fintech startups are making strides in personalized services, using AI to tailor experiences. The rise of mobile payments and digital wallets is another trend hotels need to adapt to. These rapid fintech advancements highlight the need for hoteliers to embrace digital transformation, prioritize customer experience, and possibly collaborate with fintech firms.

Fintech Leaders Unite To Advance Gender Parity, Reverse Climate Change —  Nicole Casperson discusses how fintech leaders are uniting to promote gender equality and combat climate change. This includes making concerted efforts to bridge the gender gap, pushing for more representation of women in leadership roles, and encouraging inclusive work cultures. Fintech companies are also leveraging technology to contribute to environmental sustainability –  investing in green technologies, supporting sustainable finance products, and reducing their carbon footprint. The convergence of fintech, social responsibility, and sustainability illustrates a shift in business paradigms, where success is not solely measured by profit, but also by contributions to societal and environmental betterment.

Credit Unions Gear Up to Build Instant Payments Ecosystems as FedNow Looms —  This PYMNTS piece explores how credit unions are preparing for the rollout of FedNow, the Federal Reserve’s instant payments platform. To stay competitive, credit unions are building their own instant payments ecosystems. This involves upgrading their infrastructure, fostering partnerships with fintech companies, and educating their members about the benefits of real-time payments. While instant payments promise improved convenience and speed, they also pose challenges in terms of security, regulatory compliance, and interoperability with other systems. As FedNow’s launch approaches, credit unions are working diligently to balance these opportunities and challenges to best serve their members.

Top Content Rewired Posts from June

And of course, here’s a curation of Content Rewired’s top posts from June:

So You Want to Hire Fintech Content Writers? —  The blog post advises on hiring fintech content writers. It emphasizes the importance of specialized knowledge in fintech, understanding the target audience, and proficiency in digital marketing. To hire effectively, consider the writer’s experience, portfolio, and understanding of the fintech industry, regulatory environment, and financial jargon. The ability to explain complex topics simply, SEO knowledge, and a data-driven approach are valuable assets. The hiring process should involve clear communication of expectations, setting a competitive rate, and establishing a trial period. Ultimately, the right fintech writer combines industry knowledge, writing skills, and marketing savvy to create compelling content.

Should I Use AI or Hire a Fintech Copywriter?   Weighing the choice between hiring a fintech copywriter and using AI for fintech content creation? While AI tools like GPT-3 can generate content quickly and inexpensively, they lack a nuanced understanding of complex subjects and can’t truly engage with readers emotionally. A skilled fintech copywriter, on the other hand, offers deep industry understanding, creativity, emotional intelligence, and the ability to adapt content to the target audience. Instead, base your decision on needs, resources, and specific project requirements. Consider how a blended approach could be effective, utilizing AI for drafting and human copywriters for refinement and optimization.

Unique Ways to Leverage Content Marketing for Fintech Customer Acquisition — The article suggests unique strategies to utilize content marketing for customer acquisition in fintech. First and foremost, create a value proposition to distinguish your offering. Then, use storytelling to connect emotionally with audiences and educate customers through content to build trust with your brand. Case studies can demonstrate real-world success and thought leadership pieces can establish your brand as an industry expert. Customer testimonials can also play a huge role in building credibility. Collaborating with influencers or other brands for co-marketing opportunities and optimizing content for SEO are also key. Get the full scoop. 

What’s the Right B2B Fintech Marketing Approach in the Era of AI? – The advent of Artificial Intelligence (AI) has changed just about every industry under the sun and fintech is no exception. This article explores how to leverage AI to streamline and optimize your marketing approach. It walks through six distinct approaches to consider to maximize the impact of campaigns, build brand awareness, and drive business growth. 

Looking for more in-depth fintech marketing tools and top fintech news? Check out one of our helpful guides: 

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