Roundup: April 2022’s Best Fintech & Marketing Stories

Welcome back to our monthly roundup series. In our April fintech marketing roundup, we’re diving into Q2 head first and there’s plenty to cover, from the fallout of the banking crisis to nine-figure raises. 

This month’s roundup looks at several different trends making headlines. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. 

In the meantime, here’s a look at some of the most interesting stories around fintech and marketing and…fintech marketing from April. 

Top Fintech News from Around the Web

Earning the Right to Win in Embedded Lending — This piece from Alex Johnson dives into embedded lending, how the economic principle of adverse selection applies in lending, and the idea of “selling money in someone else’s store.” The crux is that choosing the right partners is key for embedded lending and critical to building a low-risk, successful business. The article hones in on the various benefits of embedded lending for fintechs, including Zero CAC, proprietary data to inform risk management and marketing, and increased opportunity to cross-sell products and services. 

A nine-figure raise in fintech? Oh my  TechCrunch reports that Clear Street, a “cloud-native platform gives institutions and active traders better access to capital markets,” raised $270 million at a $2 billion valuation as part of a Series B raise. The article goes on to note how significant this is due to the current, challenging fundraising environment. “Two years ago, we wouldn’t have even blinked at this funding amount, or valuation. In fact, we might have yawned. Now it’s a standout round.” It also notes that Clear Street is growing with the reported number of institutional clients on the platform increasing by 400% over the past year. 

Why Bankers Need to Become PR Preppers —  The Financial Brand looks at why the best way for banks and credit unions to handle public relations crises is to be effectively practicing PR continuously. The banking crisis spurred by SVB’s collapse launched a wave of media coverage that has ebbed and flowed but has not completely gone away. We continue to hear of the effects on banking in the wake of bank failures, making this an ideal time to fine-tune PR strategies.  The article points out that, even if a bank does nothing wrong, it should still have (because it will *need*) a reputation and response plan. It also points out that some PR opportunities should be welcomed, with banks using the soap box when they can. 

Top Content Rewired Posts from April

And of course, here’s a curation of Content Rewired’s top posts from April:

What You Need for Successful Fintech Content Marketing in 2023 —  Writing is both an art and a science. Great writers use both right and left brain skills, though they usually excel in one area over another. The key to out-of-this-world content creation is the ability to identify your weaknesses as a writer and find solutions that make you stronger. Knowing your audience, accepting critique, creating vibrant headlines, using understandable language, editing, and providing a clear call-to-action are foundational to great writing. If you fall short in some areas, not to worry! We’ve put together six solutions to help with these common mistakes.  

How to Connect Fintech Content Marketing and Sales Your audience is starving for high-quality content. They use it to do their own research. They use it to sate curiosity. They use it to make important buying decisions. Are you giving them what they want? Fintechs often struggle in this area. In many ways, it’s a Goldilocks conundrum: some produce too little content, and some produce too much low-quality content. Some focus on just blogs; others produce just one high-value piece of content per year. The key is to find your “just right” when it comes to thought leadership – and to make it count. This is how fintechs can differentiate and position themselves as thought leaders in a crowded space. This article walks you through what fintech thought leadership is – and how to get great at creating it. 

Fintech Content Marketing On a Budget? No Problem. — It’s the end of Q1, so if you haven’t already audited your content and skill sets, now is a good time to do so. Excelling in this industry requires specific fintech content marketing skills – and many are outside of the box. Of course, the basics (personas, intriguing topics, strategy) are key. But we look at 5 necessary fintech content marketing skills that you may not have thought of to succeed in 2023. We look at why focusing on the big picture is important to stand out and why thinking outside the box can make or break your content program. 

That’s it for this month’s roundup! Don’t forget to download the Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. We’ve already received great feedback and we’re open to any comments you’d like to share. 

As always, if you’re looking to elevate to the next level of content marketing at your organization and produce more consistent, interesting content in 2023, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot. 

Looking for more in-depth fintech marketing tools and content? Check out one of our helpful guides: 

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