Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that

It seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of marketers

Many merchants turn to independent sales organizations (ISOs) and payment facilitators (PayFacs) to handle their payment needs. These intermediaries liaise between the merchant and the

For most fintechs, a content calendar is little more than a tactical sheet of reminders about what content is to be published and when. It

Marketing is a broad concept and the potential campaigns are endless – but fintech marketing principles are more finite. Rather than throwing every marketing tactic

You did it. You created an unstoppable content marketing strategy, secured budget, and received the “green light” to launch your content marketing program. Here’s the

Between “crypto winter”, rising interest rates, and the looming threat of stagflation and recession, the financial markets are…uneasy. Yet there is reason to be optimistic.

Fintech audience personas are critical for content marketing success. It’s table stakes to understand who you are creating content for – and what they need