Eleven down…one to go. It’s the holiday season, so we’ve packaged the best of our content – and content from around the web – so you can peruse at your leisure in between family and office holiday parties. The November 2023 fintech roundup looks at several different trends making headlines – from the next fintech unicorn to what it takes to succeed in embedded banking. We also feature our own fintech marketing articles from the month to give you helpful advice and tips on everything from content marketing strategy to tactical tidbits that work.
Have you downloaded our Fintech Demand Generation Playbook yet? It’s our newest, freest (is that a thing?), can’t-miss resource. Don’t forget – you can also still download the Fintech Content Marketing Playbook to get deep insights on building audience personas, creating a strategic content calendar, measuring for success, differentiating your fintech message, and optimizing the entire system for better results. As always, we’re open to feedback and suggestions! Let us know what you’d like to see next.
We’re moving into 2024, which is sure to be an exciting year in fintech. AI is upending the status quo and changing content marketing operations. If you want to hit the next level of content marketing at your organization and produce more consistent, interesting content next year, reach out for a free consultation. We’d love to talk through your thoughts and offer some of ours to ensure you get started on the right foot.
In the meantime, here are some of the most interesting stories around fintech and marketing and…fintech marketing from November.
November 2023 Fintech Roundup: Top News from Around the Web
CFPB Proposes New Federal Oversight of Big Tech Companies — There’s been a significant development in the fintech and tech industry: the Consumer Financial Protection Bureau (CFPB) proposing new federal oversight for big tech companies and providers of digital wallets and payment apps. The article outlines the CFPB’s objectives, which include enhancing consumer protections and ensuring fair competition in the digital payment space. These proposed regulations aim to address concerns related to data security, transparency, and access to financial services.
The Next Fintech Unicorn: A Firm That Completes Transition to Cashless — The author of this article explores an intriguing concept: the potential rise of the next fintech unicorn, a company that plays a pivotal role in transitioning societies toward cashless economies. The article plays with the idea that as digital payments become more ingrained in our daily lives, the fintech firm that successfully accelerates this shift could attain unicorn status. The author points toward the primary factors driving this trend: the growing adoption of mobile payments, the decline of cash usage, and the importance of financial inclusion.
Shifting Payment Tides: Key Differences Among Generations — This article explores the landscape of payment preferences across different generations. Obviously, payment methods are not one-size-fits-all. The article uncovers the factors influencing the payment choices of Baby Boomers, Generation X, Millennials, and Gen Z. Whether it’s the convenience of mobile payments for younger generations or the trust in traditional banking for older ones, this article provides a comprehensive overview. It’s a good read if you’re looking for information that sheds light on the dynamic world of payments and the unique perspectives each generation brings to the table.
Podcast: Demystifying Embedded Banking Success — Join a discussion that demystifies the world of embedded banking success. Hosted by Chris Dean and Chris Tremont, the conversation delves into the intricacies of how embedded banking models can thrive and provide innovative financial services. This episode covers the transformative potential of embedded banking, where traditional banking services are seamlessly integrated into non-financial platforms. It also covers the strategies and insights needed to navigate this dynamic space, offering practical takeaways for fintech professionals.
November 2023 Fintech Roundup: Top Content Rewired Posts from November
And of course, here’s a curation of Content Rewired’s top posts from November:
How to Connect Content to B2B Fintech Revenue Growth — This article discusses how B2B fintech companies can effectively connect their content marketing efforts to revenue growth. Learn how to align content strategies with business goals and target audiences by defining clear objectives, understanding your fintech audience, creating high-quality content, and leveraging data-driven insights for continuous improvement. We also delve into the role of SEO, social media, email marketing, and thought leadership in driving growth. All work and no measurement makes content a null ploy, so we also discuss how to measure and analyze marketing success, with an emphasis on data-driven decision-making.
How to Win at Website Content Optimization — Get in-depth insights into winning strategies for optimizing website content effectively. Your website must be not only visually appealing but also strategically structured to engage and convert visitors – and we have just the tools you need to get there. Key takeaways include the significance of understanding your audience, crafting compelling content, optimizing for SEO, and ensuring mobile-friendliness. We also speak to the role of user experience and the critical need for easy navigation and clear calls to action. Learn how to stay on top of regular updates and how to monitor performance using analytics tools. In a nutshell, the article offers practical tips and best practices for fintech professionals to enhance their website’s performance, engage their audience, and ultimately achieve their business goals.
Storytelling for B2B Fintech Sales Enablement — This article delves into the power of storytelling as a potent tool for B2B fintech sales enablement. It highlights how compelling narratives can captivate clients and prospects, making complex fintech solutions more relatable and understandable. Key takeaways include the importance of tailoring your storytelling approach to the needs and interests of your audience, using real-life examples and case studies to illustrate the value of your offerings. Your sales team plays a key role in delivering these narratives effectively, so training and guidance should not be skipped. Learn how to harness storytelling to build trust, engage clients, and drive sales success.
All the Fintech Marketing Playbooks You Need
That’s it for the November 2023 Fintech Roundup. But if you’re looking for more in-depth fintech marketing tools and content, check out one of our helpful guides: