
What You Probably Don’t Know About Fintech Startup Marketing
Digital-first is the mantra of 2021. Before the pandemic, digital was already a well-established channel for just about everything. People pay bills online, take classes
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Digital-first is the mantra of 2021. Before the pandemic, digital was already a well-established channel for just about everything. People pay bills online, take classes
We’re a month or so into the New Year (has everyone taken a moment to exhale from 2020 yet?), which means we have the better
Happy New year! We’re wrapping up the first month of the new year with a lot of “new”s. New president. New fintechs. New trends you
A recent study suggested that content marketing has become ubiquitous in fintech marketing; however, there may be one marker that determines overall success: authenticity. To
1. You might need more than one agency Sure, everyone loves having a central point of contact and a single source of truth. Here’s the
A few years ago, the Northern Virginia Technology Council released a report that assessed the workforce skills requirements in Washington’s technology sector. One of the
We’re just a couple of days away from collectively being able to exhale. As 2020 comes to a close, many are looking with hopeful anticipation
B2B fintechs, like other B2Bs, have a longer buyer’s journey and sales cycle. It’s about building relationships at every stage in that buyer’s journey and
Getting the messaging right and telling interesting stories is just half of the equation when using content marketing as a customer acquisition tool for fintech.
With just one month left in the year, everyone is wondering what 2021 has in store. We’re hopeful that it’s better things. In the meantime,