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B2B decision-makers love content. In fact, they use it as a purchasing tool, with the average decision-making consuming 13 pieces of content before buying. In
FinTech has disrupted traditional finance and continues to pave the path forward when it comes to digital finance. The pressure to digitize and keep up
What do you know about B2B fintech? Did a recent study of CFOs by Accenture find that nearly eight out of ten (79%) said the
Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that
It seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of marketers
Many merchants turn to independent sales organizations (ISOs) and payment facilitators (PayFacs) to handle their payment needs. These intermediaries liaise between the merchant and the
If you’re just tuning in, be sure to check out Part I of this series on building a strategic fintech content calendar. In Part II,
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to
For most fintechs, a content calendar is little more than a tactical sheet of reminders about what content is to be published and when. It
Marketing is a broad concept and the potential campaigns are endless – but fintech marketing principles are more finite. Rather than throwing every marketing tactic
A great product or service is a great start, but effective marketing is the linchpin of growth – and it requires precise data analytics.Â
The ability to collect, decipher and garner meaningful insights from data is foundational to effective fintech marketing. Data can be pulled from every user interaction, transaction, and feedback loop – and smart fintech companies harness these insights to optimize their marketing campaigns, tailor their product offerings, and enhance user experience.
Analytics can provide the necessary information to segment audiences for more targeted marketing campaigns. More personalized campaigns resonate more deeply with individual customer needs and yield better results.Â
Fintechs can use predictive analytics to forecast future trends. This means anticipating market demands, understanding shifts in user behavior, and staying ahead of competitors.
But data is only as good as the tools and the minds that interpret it. It’s essential to invest in quality analytics tools and, more importantly, to have a team that can translate raw numbers into actionable strategies. This is where the real power of fintech digital marketing comes into play.
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Success in the fintech space is about more than offering a transformative product or solution – it’s about communicating its value compellingly. This is where the specialized skills of a fintech content agency come into play.
Why a fintech content agency versus any content agency? The fintech sector, with its blend of technology, finance, and often intricate regulations, requires a deep understanding. A generic approach might work, but it likely won’t be as effective as a tailored strategy. A fintech content agency is made up of experts who grasp the nuances of the fintech landscape, are aware of the regulatory challenges, and can articulate key messages in a way that resonates with your audience.
A fintech content agency brings a holistic approach to fintech digital marketing. They don’t just create content; they craft narratives. They know how to position your brand in a crowded marketplace, differentiate you from competitors, and establish you as a thought leader.
Hiring a fintech content agency is an investment that yields returns in the form of brand credibility, customer engagement, and ultimately, business growth.
In the dynamic world of fintech, where the boundary between technology and finance blurs, communication becomes crucial. Partnering with a fintech content agency offers your brand a direct line to industry expertise across both fintech and marketing.Â
A fintech content agency brings to the table a deep understanding of the sector. They know the challenges, the competition, and the ever-evolving trends. This expertise ensures that your content is not just relevant but also impactful. Some of the benefits of working with a specialized fintech content agency include:Â
Tailored Content Strategy: One size doesn’t fit all, especially in the diverse world of fintech. Such agencies craft bespoke content strategies aligned with your brand’s vision, mission, and business goals.
Thought Leadership: In an industry driven by innovation, thought leadership can set you apart. A fintech content agency can position your brand as an authority, creating content that’s not just promotional but also educational.
Optimized Digital Presence: In today’s digital age, an online presence is non-negotiable. These agencies ensure your content is optimized for search engines, enhancing your visibility and reach.
Consistency: Consistency is the key to building trust. Regular, high-quality content ensures that your brand remains at the forefront of your audience’s minds.
Cost-effective: Think of the time and resources you’d spend training an in-house team or correcting a non-specialized agency’s work. With a fintech content agency, you get it right the first time.
Content is king – but not just any content. You need content that resonates, engages, and converts. Partnering with a fintech content agency ensures you achieve just that.
Content Rewired specializes in the strategy and execution of content marketing for Fintech & B2B companies to increase traffic, promote thought leadership, and generate leads.