Roundup: October 2021’s Best Fintech & Marketing Stories
We are heading into the thick of the busy holiday season, and as we creep closer toward the end of the year, many are reflecting
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We are heading into the thick of the busy holiday season, and as we creep closer toward the end of the year, many are reflecting
It’s no secret that fintech copywriting can be challenging. The key to overcoming those challenges rests in the ability to identify and tackle them head-on
According to the Content Marketing Institute, 79% of B2B marketers reported their organization has a content marketing strategy. That same report pointed out that blogs
You have probably stumbled across this blog for one of two reasons: 1) you’re a B2B fintech copywriter looking to improve your writing, or 2)
As we barrel into Q4, many are wondering what’s in store for fintech and marketing in 2022. In the Midwest, we’re also enjoying a bit
We truly live in a swiping society. Everything from ordering food, reading, watching videos, and dating involves a swipe. So how do you avoid a
Are you going out of your way to create content only to find that no one is reading or sharing your information? We have good
Technology companies are increasingly leveraging content marketing to generate leads and demand. In 2021, there is an increased emphasis on demand and lead generation —
1. LinkedIn for Industry Leader Insights LinkedIn is flush with fintech content ideas that can be used to inform your content. To start, look at
BackBay Communications reports that 96% of the largest fintech companies consistently create thought leadership content. Fintechs, like other organizations, understand the importance of content marketing