5 Necessary Fintech Content Marketing Skills for 2023
March 21, 2023
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Believe it or not, we’re approaching the end of Q1. If you haven’t already audited your content and skill sets, now is as good a
We are a fintech marketing agency. Yes, you read that correctly. We specialize in crafting fintech marketing content and creating impactful content marketing programs. We help emerging fintechs craft and effectively deliver their best stories to their target audiences.
Our fintech marketing agency works with clients of all kinds – from startups to established businesses – to create an integrated content marketing strategy that gets results.
We specialize in taking intricate, complex, and complicated narratives and honing them down to compelling stories that drive people to action.
The result?
We help our fintech clients move the needle by:
- Increasing traffic to the website and landing pages
- Improving conversion rates
- Driving engagement with your brand
- Positioning your brand and executives as thought leaders
- Generating more leads
- Fintech Content Marketing
The fintech space continues to gain momentum as more startups enter the space daily. As the intersection of financial services and technology, fintech companies have the power to change the status quo for consumers and businesses alike.
The catch?
Revolutionary fintechs offer solutions that typically require a behavior change on the part of users – whether consumers or businesses. Adoption is often dependent on understanding and understanding requires ample availability of information. Content marketing for fintechs helps their prospects understand and feel confident in their decisions.
The fintech industry is not slowing down. Successfully marketing new fintech products and solutions will require a sound and integrated marketing plan that includes compelling, educational content. Working with a fintech marketing agency can streamline these efforts and enable fintech to remain on the forefront of innovation. Take a look at testimonials from our fintech industry clients and browse the related content we’ve produced below.
Fintech Marketing Ideas
Here are some fintech marketing ideas crafted by our in-house experts.
What is Fintech Thought Leadership?
March 14, 2023
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Your target fintech audience is a hungry beast for quality content. Insatiable for more, new, different types of content and innovative takes on the current
Roundup: February 2023’s Best Fintech & Marketing Stories
February 28, 2023
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Just a reminder that our Fintech Content Marketing Playbook is still available. You can download this free guide to access -in-depth info on how to
6 Qualities to Look for in a Fintech Content Marketing Agency Partner
February 22, 2023
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How do you find the best fintech content marketing agency? Start by understanding the changing B2B sales landscape. According to the Gartner Future of Sales
How to Use Fintech Content Marketing to Build Trust
February 21, 2023
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Businesses at the top of their game all leverage fintech content marketing to build trust. Why is this? To support your fintech’s customer success, you
Level Up Your SEO for Fintech Content
January 17, 2023
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If you’re in the business of fintech content marketing, you’re in the business of SEO. Or at least, you should be if you want to
Future of Fintech Roundup: December 2022’s Best Fintech & Marketing Stories
December 27, 2022
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As we wrap up 2022 and look ahead to the future of fintech, we want to offer a big thank you to our clients, partners,
A Look at the Future of On-Demand Pay Services
December 20, 2022
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The growth of the gig economy has meant that more people are exploring work options as independent contractors. With this change comes new ways to
The API-Consumer Experience Connection
December 13, 2022
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The push to digitize the financial industry ultimately comes down to improving the customer experience. If the consumer is happy, they are likely to stay
Roundup: November 2022’s Best Fintech & Marketing Stories
November 29, 2022
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This month’s roundup looks at several different trends making headlines – from embedded payments to crypto regulations and more. We also feature our own articles
What is Financial Lead Generation?
Financial lead generation is a simplified way of talking about attracting potential customers and turning them into paying clients.
Financial lead generation is a way to identify and nurture potential customers for financial services or products. These leads, or potential customers, can range from individual consumers looking for a new banking solution, to businesses seeking investment advice, or even startups in need of funding. The ultimate goal of this process is to transform these leads into clients who actively engage and invest in the services or products you offer.
Businesses need to be seen and heard. They need to position themselves in front of the right audience, offering solutions that resonate with their needs and aspirations. Content plays a big role in helping financial services organizations generate high-quality leads, resulting in sustained growth and profitability.
Today, financial lead generation has evolved beyond traditional methods. Brands can harness the power of content, digital marketing, data analytics, and innovative engagement strategies to identify, attract, and convert potential clients. But as the competition intensifies, businesses need to be more strategic, focused, and data-driven in their approach, ensuring they get the best return on their investment.
How can a Fintech Marketing Agency help with lead generation?
Attracting business is not easy. Getting in front of your audience with the right insights and information to compel them to action takes strategy and discipline. A fintech marketing agency can streamline financial lead generation and demand generation operations via:
Industry Expertise: Fintech marketing agencies like Content Rewired are equipped with industry-specific knowledge. We understand the language of finance, the nuances of your audience, and the latest trends in the market. This specialized knowledge enables them to tailor marketing strategies that resonate with your target demographic.
Data-driven Strategies: Understanding and analyzing data is crucial. We use analytics to gauge the effectiveness of your campaigns, identify potential areas of improvement, and optimize strategies for better engagement and conversion.
Holistic Approach: Financial lead generation is not just about ads and promotions. It’s about creating a comprehensive strategy that encompasses content marketing, social media, SEO, and more. A fintech marketing agency like Content Rewired provides a holistic approach so your message reaches the right audience at the right time.
Innovation and Adaptability: We evolve alongside the fintech and financial services landscape. We adapt our strategies to make sure your brand remains relevant and compelling.
Partnering with a fintech marketing agency like Content Rewired can amplify your financial lead generation efforts.