Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
The push to digitize the financial industry ultimately comes down to improving the customer experience. If the consumer is happy, they are likely to stay loyal to the company. Today’s customers want a streamlined experience that they can access on the go through their preferred digital devices, which makes it imperative for payments companies to…
This month’s roundup looks at several different trends making headlines – from embedded payments to crypto regulations and more. We also feature our own articles from the month to give you helpful advice and tips on putting your best marketing foot forward if you operate in the fintech space. As the year quickly comes to…
Building a successful digital business requires perfecting many moving pieces, but a reliable foundation is a non-negotiable. In technology, this refers to the tech stack. A tech stack comprises programming languages, frameworks, a database, front-end tools, back-end tools, and applications, stacking to create a multi-layered ecosystem. Select the wrong programming language and you could derail…
It’s difficult for any content writer to balance the need to serve an audience while also considering how content will be ranked by search engines. For fintechs, that balance becomes even more difficult. Content marketers at the top of the game can see the overlap between writing for an audience and writing for search engines….
Welcome to Part II of our two-part series on emerging B2B fintech marketing trends to watch. As we pointed out in Part I, huge market shifts over the past year have led to the emergence of several fintech marketing trends. Innovation paired with the need to adjust to market changes has pushed marketing to the…
Last month, we launched our new Fintech Content Marketing Playbook. You can download this free guide to access -in-depth info on how to build audience personas, create a strategic content calendar, measure for success, differentiate your fintech message, and optimize for better results. This month’s roundup looks at several different trends making headlines – from…
The venture capital boom that peaked in 2021 has calmed and some are feeling unease about what the future holds for fintech. As the landscape continues to evolve, the importance of B2B fintech marketing is taking center stage. As companies have adapted to the market changes over the past year – including seismic shifts in…
When it comes to marketing, which channels you use is a big consideration. Which are you currently using? Are you using them in the best way possible? Have you considered other channels? These are critical questions to ask yourself. Many times, fintech marketers come to the table with preconceived notions about which channels are best…
Credibility and relationship-building are key to win B2B fintech clients — and retain them. While there is a certain amount of credibility built by the performance of your product or solution, the truth is that trust and credibility building begins long before a customer even knows who you are. Content marketing can be not only…
B2B decision-makers love content. In fact, they use it as a purchasing tool, with the average decision-making consuming 13 pieces of content before buying. In other words, your content speaks volumes and can impact a decision-maker’s purchase decision. Even knowing this, many B2B fintechs produce content that isn’t unique or helpful. Even those that follow…
