Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
You’re looking for ways to accelerate business results and content marketing is (or should be!) part of your integrated marketing strategy to get there. So what are some unique content marketing strategies for fintechs to shorten the path from Point A to amazing results? Traditional marketing strategies certainly have their place, but as technology enables…
Summer vacations are upon us. If you’re in the office this week, we hope you enjoy our monthly roundup of all the top fintech news stories from July. We’ve pulled and summarized a few articles – covering fintech turbulence and fintech funding, among others – so you can peruse and skim at your leisure. Don’t…
Storytelling for fintech customer acquisition can be a powerful strategy, as it allows businesses to connect with customers on a deeper level by creating an emotional connection with their audience. Through storytelling, businesses can build trust and credibility with their customers by conveying their values, mission, and purpose. Storytelling also allows businesses to differentiate themselves…
We’re moving into the summer months, and the top fintech news is just as hot as the weather. This month’s roundup looks at several different trends making headlines – from what’s hot in fintech (according to Money 20/20) and how FIs are navigating the upcoming launch of FedNow. We also feature our own articles from…
Fintech marketing success hinges upon striking the right balance between leveraging modern technology, data-driven insights, and the human element of authenticity. Fintech marketing executives understand the importance of harnessing the power of AI, data analytics, and innovative tools to reach their target audience effectively. It’s important to remember that the ultimate factor of success lies…
Thinking of replacing your fintech content writers with AI? You might want to hit pause on that. Artificial Intelligence (AI) has been in the news since ChatGPT’s launch in November 2022. While humans have published and popularized many ways in which ChatGPT can aid humans in certain areas, there have also been a lot of…
It seems we’ve finally left our 30-degree days behind here in Chicago (knocking on wood; we Chicagoans know how fickle the seasons can be). Hopefully, spring has sprung for you as well. This month, we’re hoping spring pops soon for the fintech sector, which has faced notoriously rough waters post-pandemic. We’re sharing two articles that…
Fintech conferences are a great opportunity for companies and individuals in the financial technology industry to network, learn about the latest trends, and gain valuable insights. In addition to the knowledge and connections you’ll gain from attending, there’s also a wealth of content you can create from the conference to share with your audience. In…
Welcome back to our monthly roundup series. In our April fintech marketing roundup, we’re diving into Q2 head first and there’s plenty to cover, from the fallout of the banking crisis to nine-figure raises. This month’s roundup looks at several different trends making headlines. We also feature our own articles from the month to give…
In 2023, the ability to effectively reach and engage customers through compelling content will be essential for any fintech business looking to drive growth and success. So, what exactly do you need for successful fintech content marketing in 2023? Here are a few key strategies and considerations to keep in mind: Understand Your Target Audience…
