Roundup: August 2022’s Best Fintech & Marketing Stories
Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that
We are a fintech marketing agency. Yes, you read that correctly. We specialize in crafting fintech marketing content and creating impactful content marketing programs. We help emerging fintechs craft and effectively deliver their best stories to their target audiences.
Our fintech marketing agency works with clients of all kinds – from startups to established businesses – to create an integrated content marketing strategy that gets results.
We specialize in taking intricate, complex, and complicated narratives and honing them down to compelling stories that drive people to action.
The result?
We help our fintech clients move the needle by:
The fintech space continues to gain momentum as more startups enter the space daily. As the intersection of financial services and technology, fintech companies have the power to change the status quo for consumers and businesses alike.
The catch?
Revolutionary fintechs offer solutions that typically require a behavior change on the part of users – whether consumers or businesses. Adoption is often dependent on understanding and understanding requires ample availability of information. Content marketing for fintechs helps their prospects understand and feel confident in their decisions.
The fintech industry is not slowing down. Successfully marketing new fintech products and solutions will require a sound and integrated marketing plan that includes compelling, educational content. Working with a fintech marketing agency can streamline these efforts and enable fintech to remain on the forefront of innovation. Take a look at testimonials from our fintech industry clients and browse the related content we’ve produced below.
Here are some fintech marketing ideas crafted by our in-house experts.
Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that
It seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of marketers
Many merchants turn to independent sales organizations (ISOs) and payment facilitators (PayFacs) to handle their payment needs. These intermediaries liaise between the merchant and the
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to
For most fintechs, a content calendar is little more than a tactical sheet of reminders about what content is to be published and when. It
Marketing is a broad concept and the potential campaigns are endless – but fintech marketing principles are more finite. Rather than throwing every marketing tactic
You did it. You created an unstoppable content marketing strategy, secured budget, and received the “green light” to launch your content marketing program. Here’s the
Between “crypto winter”, rising interest rates, and the looming threat of stagflation and recession, the financial markets are…uneasy. Yet there is reason to be optimistic.
Fintech audience personas are critical for content marketing success. It’s table stakes to understand who you are creating content for – and what they need
Content marketing is more than just pulling together creatives to publish content. If you want to be successful in publishing content in a way that