Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
FinTech has disrupted traditional finance and continues to pave the path forward when it comes to digital finance. The pressure to digitize and keep up with consumer demands has strained many payments companies due to their legacy infrastructures. FinTech provides both support and competition. The ability to outsource digital solutions can make it easier for…
What do you know about B2B fintech? Did a recent study of CFOs by Accenture find that nearly eight out of ten (79%) said the pandemic compelled a ramp-up of digital transformation? Did you know that a Mastercard study of small businesses across North America reported that more than three quarters (76%) said the pandemic…
Despite what some headlines may suggest, it’s not all gloom and doom for the fintech space. According to Pitchbook, the payments segment (the segment that makes up the largest share of deal value within fintech startups) raised $7.6 billion in the second quarter of this year. While still down from Q1, the second quarter included…
It seems that 2022 is the year of doing more with less. According to CMI’s 2022 B2B Benchmarks, Budgets, and Trends report, two-thirds of marketers report being able to make progress across new channels and platforms without additional budget resources or team support. As content marketing continues to constantly change, fintech content marketers must get…
Many merchants turn to independent sales organizations (ISOs) and payment facilitators (PayFacs) to handle their payment needs. These intermediaries liaise between the merchant and the banks, processing payments and assuming the risk of the transaction. For merchants, the appeal is clear: they gain access to the major acquiring banks, which might have rejected them individually…
It’s another big month for fintech news. Between valuations, trends in fintech funding, and an uncertain outlook in the industry, there is a lot to cover. We’re super hopeful for the future of fintech, and we’ve included some articles that outline just how great strides are possible. This month’s roundup looks at several different trends…
For most fintechs, a content calendar is little more than a tactical sheet of reminders about what content is to be published and when. It outlines the topics, dates, cadence, and keywords – but entirely overlooks the strategic facets of content marketing. It’s time for organizations to broaden their perspective on content calendars beyond a…
Marketing is a broad concept and the potential campaigns are endless – but fintech marketing principles are more finite. Rather than throwing every marketing tactic at the book to see what sticks, fintechs are best served to follow a tried and true recipe for success – with their own unique spin, of course. Customer- and…
You did it. You created an unstoppable content marketing strategy, secured budget, and received the “green light” to launch your content marketing program. Here’s the catch: executing the strategy is going to require resources you just don’t have. Do you outsource fintech content creation? We’ll give you the bad news first: the success of your…
Between “crypto winter”, rising interest rates, and the looming threat of stagflation and recession, the financial markets are…uneasy. Yet there is reason to be optimistic. New challenges make room for new solutions to emerge. While some may come out on top while others fall to the bottom of the heap, there are plenty of fintechs…
