Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
Fintech audience personas are critical for content marketing success. It’s table stakes to understand who you are creating content for – and what they need and want. Creating fintech audience personas can be more complicated than the average persona, as there are often purchasing committees, influencers, and other considerations to take into account. If you’re…
Content marketing is more than just pulling together creatives to publish content. If you want to be successful in publishing content in a way that adds value for your audience and compels them to take action, you need to follow a recipe. That recipe may differ for each organization, depending on your goals and the…
Proving ROI with fintech content marketing can be a challenge. This is one reason that many fintech marketers choose to invest heavily in paid search, where ROI is easier to calculate against clicks on ads, keywords, and conversions. But while paid search may offer a straighter line to calculating fintech marketing ROI, it doesn’t necessarily…
Runaway inflation and rising interest rates have put financial technology stocks through the wringer over the past several weeks. The overall market downturn alongside the fintech slump has given many fintechs pause – and pushed some into full defense mode. Investment is cooling. What does it all mean for the future of fintech? Rob Straathof,…
The global pandemic shifted the focus to online channels for many fintech content marketers as buyers turned increasingly toward digital channels for doing research and making purchase decisions. Content is a critical part of online research, often operating as a stand-in for in-person interactions, according to a report by Forrester. The problem, the report points…
So you want to polish up your B2B fintech content writing? We can help. The good news is, you’re already halfway there. Recognizing that B2B fintech content writing is a cornerstone of successful marketing strategies is step one. It’s the bridge that connects your innovative financial solutions to the businesses that need them most. What…
Developing a fintech SEO strategy not only creates value and relevance for people searching for the tools and solutions you offer, but it can play a major role in maintaining a positive public image of your brand. Implementing a solid fintech SEO strategy ensures that your brand can be found by prospects at every stage…
The fintech industry has been zooming and booming for years, though the pandemic pushed digital transformation forward for many by leaps and bounds. In the wake of this industry disruption, many things have evolved and changed. The same holds for fintech marketing. While channels and messaging may be transforming, the core concepts of storytelling are…
B2B fintech marketers have become increasingly aware of the many benefits of content marketing for the past several years. The pandemic – and the sharp turn towards all things digital – accelerated that growing awareness. As things continue to shift and morph into a new status quo, many are wondering what B2B fintech content marketing…
The end goal of most B2B fintech content marketing efforts is to generate leads. Content can drive awareness and increase engagement, leading people further down the marketing funnel and, hopefully, converting them to a customer. While customer retention and loyalty may not be the obvious goal of a content marketing strategy, there are good reasons…
