Successful content marketing strategy is about formulating a plan that works. Get the help you need creating and executing on an effective content marketing strategy that delivers results.
Most B2B organizations understand the importance of content marketing; many have launched content marketing programs of their own. Even those that are merely considering it are told to “just get started.” While it is true that starting imperfectly is better than not starting at all, there is inherent value in creating a comprehensive, documented content…
As we near the halfway point in 2021 (what? already??), it can be worth it to review and potentially reevaluate your fintech content strategy for the second half of the year. If 2020 taught us anything, it’s that things change fast…and we must be flexible enough to adapt to a quickly shifting landscape. Fintechs need…
Active Listening Active listening is a critical component of every type of relationship and conversation. It boils down to three main components: 1) comprehending what the speaker is saying via verbal and non-verbal cues to holistically understand what they are trying to communicate, 2) retaining the information, especially key points, via memory or note-taking, and…
Can you believe we’re already nearly halfway through 2021? Even so, some fascinating fintech content trends are revealing themselves this year. The way B2B businesses engage in content marketing ebbs and flows. Last year was a unique circumstance, as life (and business) as we know it underwent a fairly immediate and significant shift. Many things…
This article was originally published in 2021 but we’re revamping it for 2024 because fintech content marketing optimization is essential in the age of AI. If you thought the pandemic and the massive shift to all things digital upended things, strap in. AI is the new disruptive force shaping the content marketing landscape. The sheer…
Some believe that creativity is inherent — you’re either born with it or you’re not. Others take a more open-minded approach and view creativity as something to be nurtured, expanded, and honed. We fall into the latter camp and also happen to believe there are ways you can jump-start your creativity on demand. The following…
Content marketing and growth hacks may seem antithetical; content marketing is a long game and growth hacks are often aimed at getting immediate results. Yet there are plenty of ways to growth hack your content marketing and get results faster. In general, a solid content marketing strategy will include both short- and long-term objectives. Results…
We’re a month or so into the New Year (has everyone taken a moment to exhale from 2020 yet?), which means we have the better part of 2021 to look forward to. Many people are doubling down on marketing efforts and looking for new, engaging, effective ways to improve fintech content marketing strategies for 2021….
Getting the messaging right and telling interesting stories is just half of the equation when using content marketing as a customer acquisition tool for fintech. You also need to promote your content, offers, products, and services to people navigating each stage of the buyer’s journey. To be sure that you’re reaching the right people, you…
More and more fintechs jump on the content marketing bandwagon as they realize the short- and long-term benefits of consistently publishing exceptional content. In the short term, content marketing can help brand new fintechs drive awareness and build trust with their core audience. In the long term, content marketing can add to a fintech brand’s…
