Successful content marketing strategy is about formulating a plan that works. Get the help you need creating and executing on an effective content marketing strategy that delivers results.
In the era of Big Data, there are millions of articles about the importance of implementing data-driven strategy and marketing programs. I have read 25 articles this week alone on using data to fine-tune personalization and messaging. I’ve even written on the topic before. Yes, these things are important. No, data alone will not drive…
We still don’t know where the cards will fall in terms of the economic fallout from the pandemic. Many organizations — and marketers, especially — have been asked to freeze nonessential spending. In fact, eMarketer has revised its predictions on global ad spending, lowering projections from $712.02 billion to $691.7 billion this year. Facebook and…
HubSpot recently released the results of its third annual State of Content Marketing Survey, providing insights into big wins, new challenges, and emerging trends. The survey reflects the changing landscape in content marketing over the past three years, which also offers a peek into what we can expect moving forward. Much of the data is…
A few years ago, McKinsey published an article about how successful companies turn creativity into business value and growth. In other words, it looked at the business value of creativity. Most people would agree that creativity can help to present a brand as thoughtful or funny or inspirational; however, it seems much harder to assign…
As we inch closer to Q4, it’s time to start thinking about how to end the year on a strong note and kick of 2020 with some gusto. The fintech landscape continues to morph, twist, and turn, and marketing strategies will need to evolve to follow suit. If you have a great fintech product or…
Mindfulness has been a bit of a buzzword lately, and with good reason. Definitions range anywhere from “being conscious or aware” to “focusing awareness on the present moment, acknowledging and accepting one’s feelings, thoughts, and bodily sensations” and more. Mindfulness is rooted in Budhst meditation, though it has widely expanded into American culture in recent…
Content Rewired is pleased to announce that the work we have done has caught the attention of Clutch and we have been awarded a spot on their 2019 list of the top B2B companies in Illinois. With the hundreds of top content marketing agencies listed on Clutch, we’re honored to have received this top recognition,…
Last year, Brandpoint released its report The State of Content Marketing for Financial Services, which shed some light on the goals and challenges of financial marketers who do content marketing. Building an effective content marketing strategy and executing on that strategy is no easy feat. Content marketing can live or die depending on the size…
B2B has traditionally relied on very specific types of content to engage buyers: case studies, white papers, and blog posts. While these can all be highly effective ways to generate leads and achieve other business objectives, they are not the only forms of content. B2B organizations should consider dedicating resources to creating interactive content that…
B2C marketing always takes the credit for being emotionally evocative, creative, and envelope-pushing. B2B marketing, on the other hand, has tended to lean in favor of a more rational approach to marketing. With a more stern, business-like attitude, B2B marketers attempt to appeal to buyers based on business value. Several years ago, Google teamed up…
