Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
This article is the fifth in a series that will deep-dive into the world of storytelling and fintech content marketing. It is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1, part 2, part 3, and part 4. Quick recap: Stories improve customer acquisition by…
This article is the fourth in a series that will deep-dive into the world of fintech storytelling. It is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1, part 2, and part 3. Quick recap: As B2Bs, fintechs face a compound problem. They must also…
This article is the third in a series that will deep-dive into the world of storytelling for complex industries like fintech. This week, we look at the fintech customer acquisition problem. This article is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. View part 1 and part…
This article is the second in a series that will deep-dive into the world of true storytelling for complex industries—specifically, fintech. This week, we look at Storytelling vs. Content Marketing. This article is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. You can view part 1 here….
This article is the first in a series that will explore how to tell great fintech stories. It is authored by and based on the experience of our CEO & Chief Storytelling Officer, Ashley Poynter. What is Storytelling? Storytelling is a popular buzzword. It’s become so popular that I’ve heard the term interchangeably with marketing…
What is Fintech Thought Leadership? Fintech thought leadership taps into a company’s domain expertise to create content that adds value by presenting helpful information and/or solutions about and for pain points and problems their target audience has. Thought leadership can take the form of a video, white paper, ebook, article, Q&A, event, webinar, case study,…
Fintech startups looking to get traction, gain awareness, and grow sales should consider launching a fintech blog. We’ve discussed the importance of fintech stories, though the concept of having a brand narrative can mean many things. “Telling a story” can be a sales presentation, the front page of your website, or any content that your…
Customer preferences within the financial services industry are growing more sophisticated as people expect convenience and personalization. Fintechs have met consumers at this tricky intersection, disrupting much of the industry with innovative use of technologies. Through low-cost personalized products with customer-centric benefits, fintechs are poised to continue blockbuster growth through 2019. Just as differentiated and…
In the last article, we talked about some great written content ideas for fintechs to consider. Blog posts, white papers, and case studies all serve a number of purposes, including educating people about your products and services, generating leads, and enabling your audience to keep a pulse on the industry. Written content, however, isn’t the…
In Part I, we laid the groundwork for successful fintech startup content growth hacks. As a refresher, growth hacking is centered on the fastest ways to increase revenue. With content, we’re looking at the fastest ways to see new revenue from content marketing activities. Some of the ways to do this are to: Increase search…
