Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
The fintech landscape is weathering rapid changes right now as the global pandemic upends the status quo as we know it. Surges in digital payments, new entrants to the marketplace, and changing customer behaviors have significantly altered how some companies do business. Here’s a look at some of the most interesting stories around fintech and…
This article is a deep dive into how content can serve as a fintech customer acquisition tool. It expands on some of the ideas we covered in the Fintech Customer Acquisition Playbook, which you can download here. There are many different types of customer acquisition, including outbound, inbound, paid, and free. Which strategies and tactics…
This post was originally published in May 2020 but is being updated in January 2024 because email marketing for fintechs is always evolving. Enjoy the updated guidance on using email marketing to grow your business. When this article was originally published, COVID was negatively impacting many companies. But it also highlighted the necessity of fintechs…
This article was originally published in 2020 to address the lingering concerns of the global pandemic but was updated in 2024 because creating a fintech marketing plan is still not easy. It’s a new year and everyone is re-thinking their fintech marketing plans. It’s a good time to look at what worked last year and…
As the COVID-19 pandemic continues, a subsequent recession seems inevitable. Even before the global health crisis became a serious concern, B2B buyers were bracing themselves for a serious economic downturn. A November 2019 survey by Avionos found that over 80% of B2B buyers in the US were concerned or strongly concerned about the prospect of…
With the global pandemic changing the landscape of business, the status quo has undergone a shock. Some businesses were (at least somewhat) set up for this with remote working and digitization that has made the transition to 100% work from home a little easier. While ecommerce has been a growing trend (revenue in the ecommerce…
FinTech continues to see explosive expansion, with a large portion of that growth sprouting from the B2B fintech sector. Payments platforms and SaaS-based back-office tools continue to lead the growth in B2B fintech. In looking at the fintech market overall, the US crushed a fintech funding record in 2019, achieving $59.8 billion in investment (compared…
Is anyone else as astonished as I that we’re quickly approaching the end of Q1? We’re rolling full-steam ahead into March after a year-long January and a blink of a February. Take a break from disinfecting your hands and refreshing your stock market apps and peep some fintech marketing and news highlights from the first…
I was recently talking with a friend who heads up sales for a B2B company and she was lamenting the fact that her organization is not producing content. “I’d love to do more email marketing. I know it can be highly effective. But we don’t have content and we just don’t add value in that…
In part ten of our payments Q&A, we hone in on the gift card and loyalty niche. We spoke with Holly Glowaty, Co-Founder of Flourish Conference, to discuss gift card and loyalty trends for 2020, the importance of contextual commerce, and how AI and machine learning are making waves in loyalty. Ashley Poynter: Are there…
