Our fintech marketing agency works with both startups to established businesses to build an integrated content marketing strategy that gets results.
We help you hone complex, complicated narratives down to compelling stories that drive people to action.
Copywriters are a hotly debated topic for many reasons. Some businesses are limited by budgets, which can make it extraordinarily difficult to find a high-quality copywriter that understands the business and who can write well. Others believe that all B2B copywriters are capable of writing about any B2B subject matter. Still, others think that hiring…
Most of us sprung ahead in March and we’re looking forward to the real spring (not Fool’s Spring or Third Winter, as we call the blustery fake outs bequeathed upon us by Mother Nature here in Chicago). Lots happened in the world of fintech, including emerging (or sustained) trends, crazy stock swings, and more fintech…
Content marketing and growth hacks may seem antithetical; content marketing is a long game and growth hacks are often aimed at getting immediate results. Yet there are plenty of ways to growth hack your content marketing and get results faster. In general, a solid content marketing strategy will include both short- and long-term objectives. Results…
February may be a short month, but it was still chock full of big fintech news stories. Bitcoin’s new milestones, GameStop’s epic rally, and Robinhood’s increased scrutiny are just the tip of the iceberg when it comes to what’s happening in the fintech space. Here’s a look at some of the most interesting stories around…
Digital-first is the mantra of 2021. Before the pandemic, digital was already a well-established channel for just about everything. People pay bills online, take classes online, work online, shop online, get directions on their phones, and more. As COVID-19 hit, more things switched to the digital realm, and its use for activities that already occurred…
We’re a month or so into the New Year (has everyone taken a moment to exhale from 2020 yet?), which means we have the better part of 2021 to look forward to. Many people are doubling down on marketing efforts and looking for new, engaging, effective ways to improve fintech content marketing strategies for 2021….
Happy New year! We’re wrapping up the first month of the new year with a lot of “new”s. New president. New fintechs. New trends you don’t want to miss. As usual, we’ve put together a few articles that encapsulate some of the top fintech and marketing trends in the U.S. and beyond. Here’s a look…
A recent study suggested that content marketing has become ubiquitous in fintech marketing; however, there may be one marker that determines overall success: authenticity. To better understand what this means, let’s look at exactly how fintechs are using content marketing: Almost all (99%) of the fintechs in the study had an active social media presence:…
1. You might need more than one agency Sure, everyone loves having a central point of contact and a single source of truth. Here’s the thing: a well-rounded growth strategy will cover many different marketing disciplines — each requiring some specialization. Your partnership with agencies should account for the specialization required to make your growth…
We’re just a couple of days away from collectively being able to exhale. As 2020 comes to a close, many are looking with hopeful anticipation towards 2021. As usual, we’ve put together a few articles that encapsulate some of the top fintech and marketing trends in the U.S. Here’s a look at some of the…
